If you've been living in a cave for the past five years, then Tinder is a very popular dating app that matches potential partners based on user data and geographic location.

Since the launch of the application in 2012, it has shown explosive growth. In two years, Tinder reached 800 million daily swipes, and by 2017 this number amounted to 1.6 billion.

What makes Tinder so special? What can we learn from the growth of Tinder and what can we apply to other areas? You've probably heard the phrase, "Sex sells." It's definitely part of the picture, but there are other big things behind Tinder's growth.

Concept design

If you look at all the big growth hacking cases over the years (from Airbnb to PayPal ), you will see that they have something in common - a great product. On a concept level, Tinder is very witty.

All marketers know that consumer behavior often driven by emotion rather than logic. In particular, people are motivated to act due to two reasons:

1. Desire to enjoy
2. Desire to get away from pain

Tinder users want to find romance (pleasure) while avoiding rejection (pain). We're not talking about simple emotions here. These key desires of man have been developed in the process of evolution.

It is believed that the fear of rejection comes from a time when people lived in a society of hunters and gatherers. There were a limited number of people in the small group, and refusal could mean the end of your bloodline, and in some cases exile and death. Today, rejection is an unpleasant emotional experience that people want to avoid. Google the term approach anxiety and you will see how serious this problem is for people.

Since both participants show mutual interest before a match occurs, users don't have to take the initiative, hoping the other person's feelings are mutual, and they don't have to face advances from people they aren't interested in.

Tinder also uses a discontinuous reward system. New matches are the reward. You are happy when you swipe right and see a match, you get a push notification that a new pair is waiting for you in the app. When using Tinder, you are unlikely to get more than 5 matches per day, or you may not get any. When matches appear less often, they are valued more and you get more rewards. You return to the app, keep swiping, texting, and the app becomes part of your life.

The reward appears early, because users decide whether they want to stay in the application in the first minutes, so the first valuable signals, new matches, appear immediately. You get more likes because new users are shown to people more often. Over time, the number of matches decreases, but users already fall into dependence on the application. The cornerstones of Tinder's success are the emotions of pleasure and pain.

User Experience

Even with a great concept, Tinder's success would be limited if the user experience weren't complete. Fortunately, the creators of Tinder understand that we live in an instant reward culture. Whereas traditional dating sites require you to read lengthy profiles of potential partners, Tinder unleashes an avalanche of people you can accept or reject with a flick of the wrist based on first impressions.

In many ways, Tinder is copying real life. People make snap decisions all the time, and you most likely won't find out about someone's favorite artists or movies without the initial physical attraction.

Tinder CEO Sean Red says: “We want to create an experience that mimics the real behavior of people. Tinder is no different than what we already do.”

For word of mouth to be effective, user onboarding must be smooth and efficient. If your friend likes the app and you can't figure out how to sign up for it or how to use it, then the radio won't work very well.

If you have a Facebook account, you can link it to Tinder, select a photo, and start swiping. You don't even need photos to start using the app (but it might be worth considering).

While there is a biographical section on the profile, you don't have to go through the hassle of creating a witty story. Tinder looks at your likes and friends and creates "common interests" and finds "mutual friends" for potential partners.

Compare this to the process on other dating sites. You need to write an entire autobiography, list your favorite books, movies, interests, etc. When you start looking at profiles, you've already spent 20 minutes filling out a profile that very few people will see.

Unlike a desktop, a smartphone is the perfect device for fast-paced Tinder dating. Swiping left or right on a smartphone just feels natural—like flipping through a deck of cards.

Given that smartphone displays are image-centric, you're forced to make quick decisions based on appearance first. Some argue that this is superficial, but perhaps dating is more superficial than we'd like to admit?

With a great product, both in concept and execution, the Tinder team used a powerful growth marketing tactic to grab attention.

Two way network

According to Wikipedia, two-way networks are networks that have two groups of users with network effects occurring between them. In a two-way network, there are two categories of its users, for which the purposes of using the network and their roles in the network are clearly different. Representatives of different groups have different requirements for the functionality of a two-way network. But at the same time, they are interdependent on each other, and it is their interaction that determines the value of their use of a common network.

The Airbnb brand became successful because there were enough hosts and guests on the platform to cater to each other's interests. The simple laws of supply and demand.

Tinder needs men and women to run. Moreover, a certain part of the users must be attractive for a sufficient number of matches. To attract heterosexual men to the platform, there must be heterosexual women, and vice versa. So which group should be first?

Tinder came up with a great solution.

VP of Marketing Whitney Wolf was a member of a sorority in college, and she attracted campus VIPs as early adopters. Tinder also received a share of publicity during the 2014 Olympics when snowboarder Jamie Anderson and other athletes revealed that use Tinder. They added social value to Tinder, which only helped increase user base growth.

It's interesting that former champion UFC Ronda Rousey said that she was unlucky with Tinder due to her popularity and registered under an assumed name. Given the large number of men in the UFC fanbase, I'm sure many fans have become Tinder users since Rousey's announcement.

Role models and community leaders helped wipe the stigma from dating apps. Tinder has become an app that outgoing and attractive people use to make their good personal lives even better.

Campus Presentations

While touring US campuses, Woolf gave Tinder presentations to sorority communities. At the end of the presentation, Wulff insisted that the girls register on the app. Immediately after that, she went to the fraternities and offered to register young people. The guys could immediately see the profiles of attractive girls they knew, with whom they could not interact before.

Since campuses have a high density of single students per small space, users had enough potential partners to stay in the app.

Parties and Outreach

Another example of creative marketing - Tinder arranged party for the birthday of a student at the University of Southern California and tried to make it amazing. Tinder hired a bouncer who only let people in after downloading the app.

When Wolf returned from her college tour, Tinder's user base had grown from 5,000 to 15,000 users. Then word of mouth was already launched.

Parties have played an important role in Tinder's marketing strategy even as the app expands beyond the American college system. Through parties, Tinder provided nights of fun and entertainment for singles around the world to promote their brand to everyone.

As a result, Tinder's user base has expanded. In the early months, 85% of Tinder users were between the ages of 18 and 23, but by the following year, that age group accounted for just 57% of all users.

conclusions

Tinder's growth is driven by rapid onboarding, a pull-in product with occasional rewards, a unique dating product, and successful launch parties.

If you want to launch something of your own online, you don't have to spend time reading many different books on marketing and growth hacking. Four Minutes Books writer and mailing list creator Niklas Goeke talked about one book that you can learn from - from the experience of an aspiring writer.

The first entry in my blog appeared 968 days ago. When I started, the plan was crisp and clear:

1. Read all about marketing.
2. Achieve explosive audience growth.
3. Earn millions.

Do you think something came out of it? That's it. If you too want to launch something online and dive into the wilds of growhacking, today's book review will save you time. A lot of time.

Marketing for the lazy

One of the first articles I read talked about creating quality content. Unlike most people, I really got down to business after reading the article. In fact, I was so taken with the idea that I went ahead and decided to write an entire book.

Six weeks later, the first part of my masterpiece was ready - about how to google correctly.

Photo: Niklas Göcke/Medium

(Still love this man. He also wrote a great book.)

What I didn't realize at the time was that everything was happening as it should. Of course, your first few attempts will fail. After all, you've never done this before.

I would really like to change something else - what I began to do next. Instead of rereading the same five blogs over and over and repeating the same mistakes, I could pick up one book—only one—and have a comprehensive marketing strategy for a year or two ahead.

This book is called The Marketing Hacker. Creativity and Technology” (Growth Hacker Marketing).

Photo: Niklas Göcke/Medium

Marketing has changed – and very much

“I think deep down in everyone who is marketing or creating New Product feels like it's a blockbuster movie," author Ryan Holiday writes at the start of the book. Guilty! Ryan himself must have felt the same way.

At the time, Ryan was still the marketing director of American Apparel and had no problems, but it seemed to bring him back to his senses.

Unlike most other professionals, Ryan did not cling to the status quo with all his might, but began to ask questions.

Who is this "growth hacker"? How it works? And if it works, can you use it too?

One of the first examples Ryan found was Hotmail. After resistance from the company's founder, investor Tim Draper's proposal to add "P.S. I love you. Get yourself a free mail on Hotmail" was approved.

This was followed by exponential growth. Six months later, a million users. Another five weeks - the second million. In 1997, the service with ten million users was sold to Microsoft for $400 million.

The idea is as simple as it is brilliant: let each user bring new people just by showing them the product.

Ryan himself describes the "growhacker" as follows:

A grow hacker always creates a unique solution for his company, but this solution always answers the same question:

How to attract, retain and increase popularity in a way that is effective and scalable?

“Earlier, marketing was based on a brand, thanks to growth hacking, metrics and ROI become the main parameters.” Ryan Holiday.

Step 1: How to achieve product and market compatibility

“Product-to-market fit is the feeling behind data and information,” Ryan explains the first step in his approach to growth hacking.

A necessary but not sufficient condition exponential growth People need the product and want to get it.

To solve this problem, Ryan proposes the Socratic method. You need to constantly ask yourself the following questions:

• Who is this product for?
• Why would these people use it?
• Why do I use it?

You need to ask your clients:

• Why did you choose this product?
• Would you recommend it to others? Why?
• What is missing? What do you like about it?

As Ryan advises, you need to see yourself as "a translator who connects producer and consumer so that everyone is satisfied." You can also do the following for this:

• Issue a press release within the company, as if the product is already finished and has entered the market.
• Test ideas for a book on the blog.
• Write a FAQ for a product before developing it.
• Compile a trial user manual in three parts: important concepts, instructions and links.

Why do these ideas work? “They make you look at your product from the other person's point of view. This The best way match the product and the market - after all, in the end it's not about you, but about the people you want to make your customers.

Armed with the answers to these questions, you can create and further improve it with feedback.

Without this openness to feedback nothing will come of it. Every successful startup has adapted its product in one way or another. They changed it until everything started working.

AirBnb didn’t initially develop the part about breakfast with friends, Instagram had to pay more attention to posting photos, and Lift had to turn into coach.me to focus on reporting issues.

To get a product for millions of users, you first need to create something that will be of interest to at least someone.

“You know the worst marketing decision you can make? Start working with a product that no one needs and is not interested in. — Ryan Holiday.

Step 2: How to find your kill move

If you are sure that your product is suitable for the market, you can begin to attract customers. But in order to attract the multitude, you must first attract even a little. This is a difficult moment, many marketers do not notice.

Let your main goal be to achieve virality, that is, to reach a wide audience, in the beginning everything happens very differently.

“You need to show up in the right place and get the attention of the right people,” Ryan advises.

(Zero to One) makes the same recommendation. Target a small but perfect market for you, gather your strength and conquer it. You need "not to make a grand presentation, but a technical opening or other move that will help attract the attention of the target audience."

A great example of this approach is the original video demo Dropbox. The company team actively participated in the life of the communities whose members their product was intended for (Digg, Slashdot and Reddit), so they filled their video with inside jokes. As a result, their waiting list grew overnight from 5,000 to 75,000 people.

But how to find these people? It's simple: they are where you spend your time.

After all, those who believe in your product will share the same views and beliefs as you. “If they ___________, like you and the founders of your startup, they read and do the same things every day that you do.”

However, you can't just go ahead and repeat the Dropbox trick. Here is the basis of everything:

Each product needs its own hack.

Your only recourse is to experiment. Here are some things to try:

• Ask themed websites to write reviews for your product.
• Write articles and publish them on popular resources.
• Launch a Kickstarter campaign.
• Connect with people in person.
• Create fake users and show visibility of activity.
• Organize or sponsor events.
• Collaborate with a well-known partner or donate a portion of the profits from each sale to charity.
• Get into large publications with the help of HARO (in Russia - Pressfeed or Deadline.Media. - Approx. Rusbase)
• Allow registration in your product only for those who receive an invitation.
• Use a different, larger platform that you partner with (like PayPal did with eBay).
• Launch an application that will be in demand.
• Engage agents of influence.

Another 19 possible channels of growth are outlined in the book Traction by Justin Mares and Gabriel Weinberg, but you are unlikely to find good decision in the book, you have to proceed by trial and error.

“Your startup is destined to be the engine of growth – and sometimes that engine needs to be started at the beginning of the journey. The good news is that it only needs to be done once." — Ryan Holiday.

Step 3: Virality as a pattern, not as an accident

A product that will be voluntarily distributed by the majority of users is the dream of every marketer.

“But why should users do this? Have you done everything to make it easy to distribute your product? Is your product worthy of being talked about?

Great questions, Ryan.

Of course, you can’t guarantee yourself a viral effect, but you shouldn’t rely on luck either.

The people who tell others about your product are doing you a favor. Especially at the beginning of your journey.

“The best way to get people to do you this huge favor? Make it look like a favor. You must not only encourage users to share your product, but also create a powerful motivation for this.”

Here's how I do it. A few weeks later, after receiving many excellent articles via email, I sent a simple request to new subscribers. If they really like what I write, with just one click they can forward this letter to a friend, who can then subscribe using the button added there.

For a viral effect, two conditions must be met:

1. Create something that people will not be ashamed to share.
2. Ask them to do it.

“If you want to achieve virality, this desire must be built into the product itself. There must be a reason and ways to talk about it.” — Ryan Holiday.

Step 4: Keep People's Attention

“Satisfied customers are what really matters.” It's easy to lose sight of the fact that it's not enough to simply attract people. They need to stay with you.

There is no point in attracting an audience if you are not going to keep it.

The way Ryan describes it can be broken down into several components:

1. Competent support of new users. Twitter invites you to follow multiple people right after signing up. Buffer walks you through its software step by step. Facebook reminds you to suggest friends to new users.
2. Constant communication with the client. If you bought a dog in good store, one of his employees will call you in a few days to see if everything is fine. Medium sends emails once a week with selected content. Apple reminds you to update your software.
3. The opportunity to get more. Dropbox offers you to get more space by following certain steps. By recommending Blinkist to friends, you can use the app for free. Tinder Plus adds new features and unlimited swipes.

Don't expect people to understand your product on their own. Let them get started and then show them the way. Is always. Offer them more. Make it so they wanted

“Growth hacking” is one of those start-up slang that you probably hear a lot these days.

Information about Growth Hacking (literally: “growth hacking”) has been leaking to RuNet for about two years now. During this time, GH's approach to "growing" startups has brought many interesting cases and has proven itself to be a more than effective technique.

Let's see what you need if you want to start growing hacking in practice. This article will also be useful for those who have just begun to be interested in growhacking - as an introductory excursion.

We'll look at the 5 basic ingredients for getting started growing hacking from scratch:

1. A good product
2. Own history
3. Analytics tracking plan
4. User Acquisition Channels
5. Quick testing

The article is based on the lecture “From Zero Users: Lessons from Startup Growth” by Morgan Brown, co-founder of Full Stack Marketing, responsible for the growth of the growthhackers.com community, and the growthhackers.com team’s description of their High Tempo Testing tactics.

0. What is Growth Hacking?

Growth hacking is the intersection of marketing and technology, and a specialist (growth hacker) is a hybrid of a marketer and a developer. We are talking about analytics, analytics and again analytics, leading to rapid growth - the most viral for the least money. Growhacking is the search and experimental identification of ways to get the maximum (preferably explosive) audience growth based on analytics.

A new type of marketer - growth hacker - deals with the entire user funnel: from “awareness” to “referrals”. Once he gets users, he doesn't stop and look at the falling numbers, as was often the case in previous generation marketing. The user life cycle extends far beyond making a purchase, and growth hackers understand this like no one else.

1. Start with the product

Founders have said this so many times that it's time to remember: you can't build good business on a bad product. Dot.

In any startup, work for growth marketers arises already at the initial stage of building a product - after all, the product is inseparable from its potential audience. Classic marketers, on the contrary, could hardly help with this: at the start, the focus is on questions that marketers, unlike grow hackers, are not used to answering.

The startup growth path begins with finding product/market fit. This process and its metrics are well covered in presentations by Dave McClure of 500startups and his AARRR User Life Cycle Model.

On the slide below, Dave points out the key role of user activation and retention metrics in the search for market/product fit.

NPS>50% and stable audience retention over time are signs that you have achieved product/market fit. (NPS, or Net Promoter Score - consumer loyalty index).

Finding product/market fit:

Sean Ellis, co-founder of the Growth Hackers community and father of the term "growth hacker", says that product/market fit is the earliest stage of startup growth, followed by full growth preparation and growth scaling.

After finding a product/market fit, a startup moves on to growth:

The Growth Transition, or Hustle as this second stage of growth is called, is all about experimenting with finding channels, techniques, and tools that work well for your startup to grow.

Thus, growth marketers should not be on the periphery, but in the very thick of the startup team and activities, since work with users begins from the earliest stages, even at the stage of product inception. Growth marketing is ideal for generating growth ideas that will resonate with your audience, and lays a quality foundation for growth in both product and user base from the very beginning.

2. Own story

The natural growth of the user base starts with history. What is yours? Once you've decided on your story, you'll be better able to find your audience and crystallize your mission.

A great example of a company finding their audience's habitats is Airbnb's integration with Craigslist. Craigslist already had a huge audience (tens of millions!). The guys at Airbnb simply added a button to their users' posts that made it easy to post directly to Craigslist without having to fiddle with the latter's complex interface.

This is real growth hacking: such a move would never be suggested by a marketer, because it requires technical knowledge.

3. Analytics Tracking Plan

You will need to track many more metrics than page views. You will want to know about transitions and registrations, and this is just the beginning. Successful companies don't just follow the numbers. Based on these numbers, they generate and carefully collect ideas for the further growth of the project and use them effectively.

There is no shortage of growth measurement and metric tools these days. But if you see only numbers in numbers, then you are missing the point.

Having a clear growth tracking plan (as in the example below) will ensure you get the most out of your analytics. Created at Segment, Tammy Camp, Distribution Hacker in Residence at 500 startups, shared this spreadsheet on her Q&A thread on growthhackers.com.

GrowhHackers analytics full segment tracking plan in Google Docs:

Your growth strategy doesn't have to be set in stone, but you must have one. At the stage of setting up a startup and evaluating your efforts with the help of analytics, it will allow you to quickly progress by finding the moves that give the most growth.

4. Know Your User Acquisition Channels

The set of user acquisition channels depends on the product, market, and team. You have to independently find and test your user acquisition channels by repeating the following cycle of actions:

• Generation of ideas
• Idea Prioritization
• Testing Ideas
• Analysis of results
• Idea optimization

At the initial stage of a startup, it is worth understanding which channels companies in your industry use. When examining the growth history of super-successful startups, it turns out that there are only a few ways to reach 100+ million users. Typically, giant startups have only 1-2 main growth channels, which they optimize to perfection. These channels are banal and predictable:

It is worth bearing in mind: modern marketing work with the API has taken away the palm from the press in the high-speed distribution of products. As a result of this shift, online businesses are now growing faster based on APIs, which is why the modern grow hacker is part coder.

4.1 Paid user acquisition

For the most part, you have to pay to attract users. Vivid examples here are Groupon and e-commerce companies.

4.2 Virality

According to entrepreneur Andrew Chen (Andrew Chen), not every product can be viral. This applies, for example, to SaaS products.

Marketer and entrepreneur Ryan Gum says you have the best chance of going viral if your product is social in nature, involves communication, or something that people will naturally talk about.

At the same time, Dave McClure rightly notes:

“Don't go viral with your product while it's bad. Because then you will get a viral spread of the fact that you have a bad product!”

4.3 SEO optimization

If you can optimize your pages for search engines, this is a good start for any business. good examples The companies that benefited the most from these channels are Quora and TripAdvisor.

4.4 Sales

If you consider yourself a good salesperson, over time you will be able to hone in on the perfect pitch for your company. But while you're in the growth phase, it's impossible to rely on this user acquisition channel because you only have a demo.

5. Quick testing

High Tempo Testing - effective technique, which will require you to be patient, since you will have to continuously generate ideas one after another. This method is the quintessence of the basic principle of growth hacking and successful startup building: Fail Fast (Fail Early, Fail Fast, Fail Often, Fail Cheap). Nothing will speed up your self-learning, bug-fixing, and product development like rapid testing.

For example, growthhackers.com has established a systematic and measurable high speed testing process within their company. The result was an increase from 90.000 to 152.000 MAU (monthly active users) in 11 weeks without spending on advertising and staff. This result was made possible thanks to the high speed of testing, which was ensured by an organized, regular and measurable approach to the process.

Rapid testing should be done at the initial stage of the company's development, when it is still small, because the more working parts in your company, the more this process can delay you and make you less mobile.

The rapid testing process begins with generating ideas, which are then prioritized, analyzed, and tested until they finally move on to the optimization stage. The whole cycle is then repeated with each new idea.

Always optimize selected and tested ideas! Only in this way will you know for sure which ones really have a good effect:

5.1 Generating enough ideas

It's important to make sure you're not alone with the burden of coming up with ideas, because you can burn out quickly and miss out on some good ideas.

To get a sufficient flow of ideas, GrowthHackers involved the whole team in this process: not only grow hackers, but also interns, coders, salespeople, support - everyone who wanted to participate. And even people outside the company: friends, advisors and active members of their community.

Through this extended group, they have collected hundreds of ideas. When the flow of ideas began to fade, it was given a second life by ranking the leaders who generated the most ideas. This restarted the team's enthusiasm and even boosted revenue.

5.2 Prioritizing ideas

When you have hundreds of ideas, it's hard to figure out where to start testing. GrowthHackers assigned each idea a score based on potential growth relevance, our confidence in its success, and ease of execution. After sorting by scores, it became easy to choose the order of testing.

Growth Hackers uses a system of constant keeping records of incoming ideas (“high tempo testing framework”). It is constantly updated in parallel with tracking ideas that are being tested and evaluating / optimizing those already tested. You and your team need to set yourself a testing pace - for the GrowthHackers team, that's three ideas a week.

5.3 Controlling the pace of testing

This is very important point. To control the pace of testing, weekly growth hacking meetings were set up. The purpose of these meetings is to process, prioritize, and delegate test ideas for the upcoming week. They are needed to balance the load of priority tests between different groups of performers, report on tests for the past week and maintain the selected testing pace. In fact, these meetings are borrowed from Agile sprint kick-off development.

Schedule of weekly growth hacking meetings:

• What new ideas have appeared during the week, are there enough of them?
• Set 3 goals for this week
• Were all tests done last week? What have we learned from them?
• Planning and distributing tests for this week
• Transfer to the general list of additional ideas that have arisen (area AARRR)

5.4 Knowledge base

Information about completed experiments is stored in the knowledge base. This allows you not to repeat the same tests, brings new team members up to date and gives an understanding of what works and what does not. At first, all teams were engaged in maintaining the knowledge base, now a special person has been allocated for this.

Growth marketing (or Growth Hacking) is an evolutionary stage of marketing, the process of quick experiments with acquisition channels, sales methods and product development in order to find the most effective ways to grow the business.

The concept came to us from the West. Introduced by Dropbox marketer Sean Ellis. The history is described in the wiki.

From definition and experience, we deduced the basic principles of Growth Marketing:

1. Conduct quick experiments

Some companies are convinced that the context does not work, SEO is a waste of money. For others, their entire business is built on these channels. Inside each tool for one company, the same story:

Yandex.Market is profitable when selling some products and may be unprofitable for others.

So why use inefficient tools? We build hypotheses and test them immediately: we conduct a two-week test, scale profitable solutions, if the hypothesis is not confirmed, we build another one or abandon the tool altogether. We do not waste time and money and quickly find ways to grow.

4. Study problems in business processes

Based on work experience, we noticed that the proposed changes and recommendations are not implemented by clients.

Employees do not understand the importance, therefore they do not do it.

Managers consider it important, but not critical, so they don’t force employees to do it.

The owner understands everything, but there is no time.

Therefore, we introduced a manager whom we call a personal adviser to the client. He represents our interests, coordinates changes, controls the work of the team, works with the sales department, and most importantly: implements and controls changes on the client side. Otherwise, many processes are slowed down.

This person studies the company's processes, finds growth points, which allows you to immerse yourself in the business and product.

5. The key is in the product

It's the most important. No amount of marketing will help a bad product. However, when the product satisfies the needs and justifies the desires of customers, they are happy to recommend it to relatives, friends, colleagues, and acquaintances.

To do this, Growth hackers research the market: demand, competitors, consumers, substitute products, foreign analogues. Then they build a business model, analyze the tasks of the consumer, his problems and benefits and make a unique value proposition (Value Proposition) for the selected audience segments, which distinguishes it from competitors.

Value Proposition Template:

7. Increase virality

Dropbox grew to 500 million users, opening up an additional 2 GB of disk space for inviting each new one, Uber gave a trip within 500 rubles.

8. Study trends

Every day the market is changing: in technology, competitors, fashion trends. Tracking changes, you can be in trend: apply the technology of a competitor or transfer experience from other areas to your own. Drawing inspiration from the experience of other companies, brilliant ideas sometimes come to mind.

One head is good, but two is even better. There are many of them on the Internet. Why not use it? Explain the essence, publish in the feed social networks and ask readers for help. And after all, such a publication will receive a response.

Foreign colleagues are a priori ahead in many indicators in marketing. Studying their experience helps to find unique business advantages.

By the way, Growth Hacking is actively gaining momentum there:

However, while the approach is not widespread in Russia, they talk about it only in the startup environment. And only a few successful companies are beginning to use something like this.

Why we love growth marketing

This process combines technology, marketing, analytics and psychology. Putting them together, we get amazing results and solutions for our clients. We realized that you can’t take people’s word for it and let only the data say what works and what doesn’t. Just numbers, just facts. Growth marketing helps to expand the boundaries of activity, to immerse yourself in the project as deeply as possible. And the high results we achieve inspire us.

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