Last update: 2019-02-03
And so: - this is a work of art, consisting of three paintings, bas-reliefs and other objects, united by a common artistic idea, design. The triptych has its roots in the Middle Ages, where it spread from Eastern Byzantine temples to Britain, and the term "Triptych" was also used in relation to small literary forms, primarily poetry.
Even Plato, in the era of the formation of ancient Greek philosophy, used the term of triplicity, the three-stage development of thinking, then Hegel most fully revealed this topic and outlined three stages of development: Thesis, Antithesis and Synthesis. Screenwriters for writing scripts for films use the rule: Outset, Climax, Decoupling. Religion is based on the trinity of a single entity: the Father, the Son and the Holy Spirit, and the triangle is the most stable geometric figure.
You can argue for a long time and look for an explanation for this, but along with the triptych, there were other directions - the Diptych and the Polyptych, which did not receive such popularity as the Triptych. Anyway, visual effect from the combination of three images, united by one meaning, or from the division of one integral composition into three parts, contributes to the perception of static graphic information in a different way. Or in the form of one mini-story, or in the form of one mini-movie, or something else, a static image in the mind suddenly comes to life and the viewer, without a scenario plan, decides for himself which of the frames is the "Start", which is the "Climax" , and which one - "Decoupling".
Of course, the author of the triptych could place light, color, compositional accents and "prescribe the script", but no one knew how the viewer would actually perceive the author's intention, and it was impossible to measure it in any way, until now, at least.
Until Instagram came along
With the advent of Instagram, additional opportunities have appeared in the field marketing research perception by users of visual images, not as independent, final graphic models, but in the context of the graphic environment that forms the client interface of the Instagram service, thanks to the property of publishing photos in three columns.
It was very interesting to observe the reaction of users to various combinations of published photos on my account. One of these experiments was done with two panoramic shots of the same landscape, taken in different shooting techniques: the first using a polarizing filter, and the second in infrared photography (IR photography).
Divided into three frames, under a triptych, both pictures were published one above the other and the promotion of the photo account began, as described in the article about in order to attract new users to those that I already had in my subscribers. For photos with a polarizing filter (1,2,3) and IR photo (4,5,6), Like voting was launched.
The tape was not updated for almost a month then, these two triptychs hung without adding new photos for a long time and at the time of writing, each of the 6 photos received a certain number of audience sympathy votes, which are expressed in social signals - likes and comments. This is the result, all percentages counted within each triptych.
At first glance, there is nothing in common in these data, except for the outsider positions of the extreme right photos in each triptych, on the basis of which the conclusion suggests itself - the extreme right position is in the blind zone and is the least informative, but this is only at first glance.
If the emphasis of the triptych is shifted to the right with the help of light, color and dimensional accents, then the attention of users will be shifted to the right accordingly.
The same effect can be achieved with a clearly selected object on a clean background, it would seem that the middle frame is more accentuated due to the black background, but according to users, the middle frame clearly loses to the left and right frames by a wide margin, where the bumblebee is depicted.
So, in other words, if you post content on Instagram according to the triptych principle, in three thematic photos or one whole photo, divided into 3 parts or 6 or even 9, keeping the timing of each new triptych over the previous one, then you can achieve the integrity of your entire feed , where mini-stories will be saved. The chronology will also be preserved if it is a story of 2 or 3 triptychs, causing big interest from users who are very fond of stories in pictures and will vote with their likes, prioritizing.
Everything would be fine if it were not for spam
It's like a joke about marketers who revealed during the day of observations that the number of women passing spas more than men by 25.8%, until a company of soldiers appeared around the corner. It is these companies of spammer bots that spoil the whole picture!
The fact is that a variety of advertising bots visit your account every day and try to involve you in their stories by liking 1-2 or 3 recent photos, leaving comments under the latest publications and adding you to subscriptions. This is a reality with which you have to put up with and make adjustments when taking into account the data on the first triptych. So, the first triptych plays the role of a buffer here, and a more or less real picture can be obtained only in the second or third triptych. According to the results of my observations, the Instagram heat map looks something like this:
In order to suppress the influence of spam in calculations, you should apply a coefficient of ~ 0.73 - 0.75 to the first photo, a coefficient of ~ 0.83 - 0.87 to the second photo, and a coefficient of ~ 0.95 - 0.98 to the third photo, this is if we are talking about the first, buffer triptych. If the upload was two triptychs at once, then the second triptych will not be so prone to spam and it will get a more or less truthful picture.
Let's add to this heat map the distribution of users' attention, which, ceteris paribus, really gives priority to the first two frames, and the third frame, the final frame, really falls into the "blind zone", which we observed in the statistics for the two landscapes published above. I see this picture all the time in the web analytics of the product pages of the catalog of online stores that publish product previews in three columns. This is due to the peculiarity of our vision and perception of information: from left to right, from top to bottom.
In the triptych below, the last frame is the last accent, after which the eye returns to the beginning of the next line, and if nothing special catches the eye in the last frame, then it easily leaves it. But since we are dealing with a triptych and our goals include the task of telling the user a story, in the case of a commercial account, it can be a story about a product or a service, then we don’t need to hold the user’s eyes on the last frame, we need to loop his attention and send back to the first two frames for detailed study.
Ideally, the triptych should be designed in the form of a "triangle" with an emphasis on the middle frame, forming a stable and integral artistic composition. Let me remind you that a triangle is the most stable geometric figure, and if you do not want to cause a negative perception in the user with a very low value of the quantitative measure of harmony (Faculty of Neuropsychology, Moscow State University © Natalia Galkina, "Neurotrend"), and when the quantitative measure of harmony is reduced by 2 units, it decreases and the time the user viewed the image by 1 second, then the triangle rule is the time to apply.
triangle rule
According to the rule of a triangle or the Golden Triangle using the golden section, it is necessary to construct the composition in such a way as to create the illusion of a stable base, foundation, foot of the mountain and the top of this mountain, with the height of an imaginary triangle dividing the base in the golden ratio: 3/5, 5/8, 8 ,13.
Examples
Below are two examples, on one of which the triangle rule is applied using the dimension of the object (macro photo), and on the other this rule is violated.
On the lower triptych, the rule of a triangle is observed, the distribution of audience attention looks quite even, taking into account the spam coefficient and the audience attention control scenario.
And on the next triptych, the triangle rule is violated. Pay attention to how much the emphasis has shifted on the first photo, which received 54.1% of likes, i.e. more than a half! This suggests that in this triptych two photographs turned out to be in the blind zone at once, both the second and the third, which, in general, is not the best for the product presented in the photo. The best way serving on a virtual showcase.
This is how it works, in fact, almost no one even close to using all the hidden features that Instagram provides and prefer the method of "carpet bombing" by pressing one button "INSTAGRAM PROMOTION", registered in the promotion spam service, and there is at least grass don't grow.
Summing up
Outcome #1
By forming an instagram account in the form of thematic triptychs, united by a single idea, you organize your feed and script your stories that users really like. Instagram users are very fond of pictures, and even more they love stories in pictures.
Outcome #2
If your account is NOT commercial, then publications on instatriptych method will increase interest in your account and increase loyalty on the part of users, because they love when there are stories in pictures, and not a bunch of randomly piled photos. By the way, the most active period of following real users on my account came at the time when two triptychs were hanging panoramic photos described at the very beginning. The reaction of people just amazed me, I did not have time to respond to comments and follow in response.
If your account is commercial, then loyalty to your products will increase. In the visible area of the screen, users will see 3, maximum 4 triptychs, respectively with 3 or 4 products, and not 9-12! Their attention will be more concentrated on the individual details of the product, their eyes will wander through the given scenario on those photos that most advantageously represent your product / service, and YES, users love when there are stories in pictures, and not a bunch of randomly piled photos.
Outcome #3
The answer with the triangle described above in the article is simple: "The top of the triangle indirectly directs the user's eye to where the link to your site is located." The more clearly this peak is expressed, possibly even with the use of CTA technology, the more active will be the interaction of users and, as a result, the transitions to the site, but more on that in the next story and how to get 1000 uniques per month, of which TWO weeks It was New Year's Eve! :)
P.S. See you at the conference "All in TOP 2016", which will be held in Moscow on February 16-17, where I will make a presentation and share new cases.
In recent years, visual marketing has been increasingly identified as a key component of modern marketing. In this text, we will try to understand what it is, what opportunities visual marketing provides, and what visual marketing tools are available to promote online stores and brands on the Internet.
If described scientifically, visual marketing is a discipline that studies the relationship between an object, the context in which it is placed, and its corresponding way.
Visual marketing is at the intersection of economics, the laws of visual perception and psychology, and is mainly applied to business areas such as fashion and design.
The goal of visual marketing is to link the product and its visual communication inseparably and to make their merging attractive to the consumer and determining his choice.
Visual marketing can be part of every aspect of the marketing communications mix. Growing trends in the use of social networks focused on visual perception, such as Instagram, pinterest or Youtube, confirms the importance of visual marketing for brands.
Using the power of images and visuals can make your marketing plan more powerful and memorable. Images can turn concepts and intangible things into something more concrete and influencing the consumer's perception. It helps people visualize the brand and its values in their mind and remember them during selection and purchase.
The potential and possibilities of visual marketing cannot be overestimated. Engagement rate of social media posts that include images 650% higher than those that consist only of text. Furthermore, according to forecasts , 84% of communications will be visual by 2018.
On the graph: another important factor, according to information BBC, year by year the visual intelligence of the average person is growing faster than other forms of intelligence. In their thoughts, people operate with visual images.
Points of contact with the client
Visual marketing can be most effective, of course, in conjunction with the power of social media. IN Russian conditions, when pinterest And Tumblr are not particularly popular, but to get content from Youtube often technically over-complicated, Instagram is a reasonable solution for a basic visual marketing campaign platform.
Brand or store account in Instagram this is an exit to an audience that is ready to travel the world of visual communications, respond and evaluate content, giving feedback. In addition, the reverse work with Instagram is also possible, when the brand aggregates relevant user-generated content, curates it and reposts it or places it on other, more traffic-intensive points of contact with the audience. It helps build feedback and visual brand identity (actually by giving the audience back their vision of the brand and speaking their language). Of the minuses of direct work with the audience in Instagram we can single out such phenomena as, often, lower traffic in the account compared to the official site, short content life and low conversion into a purchase caused by difficulties in finding a product that you liked in the photo in the online store itself.
A good solution is also to use content from Instagram, both created by the brand and user, at the points of maximum contact with the audience. For example, on the website, in mailing lists and even in external advertising, where you have to be especially careful with copyright issues. Use of content from Instagram in these channels can largely "close" all the disadvantages of its use in a social network. This allows:
- reuse the best user-generated and branded content, boosting it ROI;
- use the "likes" of users on his photos on Instagram as an additional motive for buying directly in the product card - "if everyone likes it, you have to take it";
- use internal analytics systems, evaluating photos not by "likes" but by the number of sales;
- mark user photos with links to products, thereby increasing the average check and increasing the conversion rate of user interaction with visual content.
Features and tools
Now in the market of solutions for online stores and brands, there are quite a lot of tools for managing visual marketing. Among them are hashboards, complex platforms, social media widgets and galleries for online stores. After analyzing, we can highlight the following disadvantages and advantages of each group for e-commerce in Russian conditions.
- Social media widgets (eg.official Instagram widget ), despite their freeness and reliability, pursue goals that are the opposite of those of online stores - they are created to take the user away from the site to the social network. For the store, this turns into a direct loss of money to attract a user who most often will not return to the store tab.
- Complex platforms (for example,Curalate or Olapic), despite the declared efficiency and wide functionality, cost from 50 to 200 thousand dollars a year that, in fact, single international brands, for which they are designed, can afford.
- Hashboards for stores who can extract information from Instagram, in terms of usefulness for sales, are not much superior to the official social network widgets. Most often, they do not have built-in tools for marking photos with goods and the possibility of manual content moderation. Such solutions are sold as widgets for store pages in the marketplaces of large Western trading platforms, for example,Shopify.
- Specialized "sellers" Instagram galleries for e-commerce, for example,frisbuyor self-written solutions practiced by the leaders of Internet commerce. These galleries are able to automatically recruit content on social networks according to complex scenarios. For example, relevant to a brand or product and a set of specific hashtags. Selling galleries do not take buyers away from the site, they provide an opportunity to buy directly from the photo. Of the minuses, one can note the additional time required SMM specialists to mark up photos with links to products.
Cases and Solutions
Let's consider several cases that clearly show the possibilities and results of the use of visual marketing tools by large Western brands.
- A challenge for a nail polish company Essie was the "return" of the army of its consumers and fans from social networks to its website to advertise seasonal flowers. For this Essie launched Instagram-galleries on the main page and individual pages about the product and starting to use on the site and in Instagram custom content dedicated to the brand. After that, the average site visitor began to interact with 7,5 units of content created by other users, and growth user engagement amounted to 40 %.
- False Eyelash Manufacturer House of Lashes using a sales tape ( Instagram-gallery that mimics a brand profile, but allows you to add links, extended descriptions and product markup) and use UGC brand content, increased amount of traffic to your site by 42% and increased the average check by 17%. Besides, House of Lashes found that authentic, natural photos resonate well with consumers. Those who visit Instagram- galleries on site, spend by 22% more time and average cost order increases by 15% .
- In addition to the increase in engagement, increase in time on the site and the average check, Instagram Galleries on the site allow you to reuse the best branded and user-generated content. cosmetics brand Sigma increased return on investment in Instagram ads 16 times. This happened due to the collection of the best user-generated content by the branded hashtag and its reposts to the official account in Instagram and in the gallery on the site. The reason for the increase in payback was an increase in the average amount of time that a user spends on the site Sigma. It has grown o up to 12 minutes for those who interact with galleries.
Conclusions and generalizations
In general, it can be argued that even the simplest actions aimed at
the use of visual marketing can bring significant benefits to online stores and brands. A tangible result can be obtained with traffic to the site from 10 thousand visitors per month. extra work SMM at the same time, a specialist in curating content and marking up photos with goods is not significant in the temporary sense, but it may well increase by several times economic efficiency work withInstagram.
Basic scenarios for increasing the efficiency of working with Instagram can be:
- adding to the account or website (with a link in the Instagram bio) a "selling feed" that allows you to make purchases directly from product photos;
- use on the site and in product cards Instagram- galleries consisting of the best photos dedicated to the product or brand (created by both users and the brand);
- use in advertising communications (on the website, in Instagram, mailing lists) user-generated brand content.
Instagram's success only confirms the hypothesis that niche cleavage is the future of the social media market. As predicted by Western marketers, social networks are beginning to be divided not only by the type of users, such as LinkedIn (for professional contacts), but also by the type of content, such as the “visuals” of Pinterest and Instagram. By the way, both of the latter are dedicated exclusively to graphic content, but it was Instagram that became an amazing success story.
The number of Instagram followers is growing every second. It would be reckless not to use such a "live" platform in the interests of your business, despite the fact that the largest social networks have long been more than successfully used to promote brands. Strategies, methods have been developed, a real industry of SMM services has been created. Perhaps it's time to look at the possibilities of Instagram through the eyes of social media specialists, since this is no longer one of billions of applications, but a social network that can, like others, become a powerful marketing channel for brands.
II. What Instagram gives brands
Instagram in its potential is an "untilted field" of various opportunities both for B2C brands (aimed at the end consumer) and for companies oriented towards a business audience (with a well-built business strategy). By the way, unlike the methods, the goals that can be achieved using the service are largely identical to those set in a standard social media marketing campaign, namely:
#Recognition
Although there are no ads on Instagram, you can pinch off some of the fame from here: you need to give such content that users themselves subscribe to you (it is important not to slide into an account with funny pictures). The absence of a viral effect complicates everything, since sharing (posting other people's posts in your feed) requires a special application. In what situation would a user rush to install it? Perhaps, if only you take a picture of him and he wants to get a picture of himself beloved. There is only one way out: to become the very best, the most interesting, the most useful.
#Loyalty
It's like this interesting thing when people love your brand. Not products, not employees, but just a brand for what it is. Yes, not every online bearing store will be able to repeat the success of Apple. But you can and should try to make the buyer fall in love with you, and here visual content will help you. Today, when people have no time to read, communication through pictures can be considered the beginning of flirting.
#Reputation management and feedback
Any impact on someone else's opinion gives rise to an instant reaction, as in Newton's mechanics. You can make the most wonderful product (which we have no doubt), but there will still be critics. It is necessary to respond to angry reviews (whether fair or not). Answering questions about the company, products and services is your sacred duty and the ability to win over a potential client.
The limited search functionality on Instagram makes the process difficult. Here the principle of “hashtag or nothing” applies, which also gives good results.
#Lead generation (receiving targeted calls to the company)
Let's start with the frustration: Selling directly from Instagram is hard enough. Of course, the service can indirectly present the product to a potential client, but the issue of switching to an order/purchase will have to be solved by indirect methods (a personal appeal to the account moderator, a call to visit the site, call back, etc.). The main difficulty is the inability to perform the target action directly from the service.
Link clicks cannot be counted as such. Yes, and in principle, there is only one active link - in the description of the account in the profile. But no one bothers to sign under the photo that the product has appeared on the site or in any store, tell about the new model, etc.
III. How to maintain an account
The main difference between Instagram is that people come here exclusively for cute-looking content, while other social networks serve several purposes: communication, entertainment, information (for example, consult with friends about which pan to buy as a gift). That's why to promote a brand, you have to do anything but give the user that delicious picture. There are several tools to help you.
Strategy
Before registering an account on Instagram, you need to understand what can be your “trick”. If you plan to post photos of your product from different angles, you will not achieve anything by this (it is better to immediately give the budget to someone who urgently needs money). On the this stage you cannot do without a clear digital strategy tailored to this social network. Let's consider its main components.
#Idea
Look at successful brand accounts or just Instagram bloggers with many thousands of followers who may not be famous people. Each of them has some idea. Perhaps the most famous example is the account of photographer Murad Osmann and his Follow Me project.
Of course, it will be enough for some Madonna to simply take a picture of herself in the mirror in the bathroom. If you are not Madonna, you will have to work much, much harder. You have to provide really interesting content, in a pinch - useful, and at the same time do not stray too far from your brand. Suppose you have an online store of sweets: no need to photograph the counter or copy the candy catalog. Take a lot of beautiful still lifes with different moods and post a couple a day.
#Content plan
This life-simplifying thing is usually always written down when drawing up a strategy. So, no matter what enterprising advertisers promise you, remember: an Instagram account is when less is better. Just imagine yourself in the place of a user who, yawning, opens the Instagram feed in the morning and instead of a selfie of friends in every second photo, he sees, in fact, the advertising content of some brand. Remember what the news feed looks like on a smartphone. This is really a tape where you need to scroll through the photos from one to another, from interesting to even more attractive, and everything will immediately fall into place. That's right: everything boring and intrusive will only cause irritation and a desire to immediately unsubscribe from such a subscription.
As an example, let's take the account of the home appliance manufacturer Korting. According to the concept and content plan, photos of mouth-watering dishes with pleasant wishes were posted to the community several times a week, and only on Thursdays - branded content designed in the style of the company.
#The target audience
It is important to reach out to your audience so that your content is interesting and useful to them - this rule applies to all marketing on social media, it also applies to Instagram.
Be sure to make your profile photo - your business card - bright and memorable. It will be the company logo in its purest form, some variations of it or an image within the framework of the chosen account strategy - it's up to you. But remember: the vast majority of users watch the feed from the screen of their smartphones, and they are quite small. You will definitely not have a second chance to make a first impression on potential customers - think over this moment in advance. As an example, let's take the Forever "21 brand: a bright, recognizable and at the same time concise profile photo that fits perfectly into the overall concept of the account.
Content
There are two types of content on Instagram: photos and videos. The ability to shoot videos appeared not so long ago, the timing of videos is limited to 15 seconds, and nothing can be done about it. Undoubtedly, at the moment, the photo has a huge advantage over the video, as it requires less effort to create and view.
Uniqueness. We have already talked about the uniqueness of your content as a defining feature of a successful promotion on Instagram. So this is actually very important: the content must be really original. If you already take some existing pictures, they should at least not be hackneyed. Here you can help various photobanks, of which there are a great many on the network.
Description. It is often useful, in addition to hashtags, to add a description to each photo (some kind of brief explanation, question or comment). Of course, the option of simply posting photos also has the right to life, but it’s better to somehow prove yourself. Most importantly, do not confuse Instagram with Facebook and do not write long posts. A couple of suggestions are enough. But remember: users prefer to like rather than comment.
#Photo content
It can be interesting to everyone or narrowly thematic, useful or purely entertaining. One thing is important without a doubt - it must be of high quality both in meaning and in the quality of photographs. Yes, there are individuals who create content for Instagram solely through the camera of their smartphone. Of course, this is a personal matter for everyone, but your branded account should not have any blurry shots, pixelation, and other joys of a pseudo-photographer.
Use different options - still lifes, collages, portraits - anything that can attract attention. Don't limit yourself to photographing your products, think a little wider. Play charades with your brand, act on associations. See what the accounts of various Western brands look like, for example, the very “tasty” page of the Oreo company:
But even less well-known, or even local brands can not be inferior to the titans of marketing. Here is a stunning Instagram showcase of the American clothing store Topo Designs. It is simply interesting to be subscribed to such an account. Here are placed the best photos users, that's why it all looks so attractive. Notice they manage to do this without actively promoting their own hashtags. But there is also a little trick that you can safely take into service. Along with a glossy account that attracts users, there is a second account that specifically represents products from the store.
Don't post your logo instead of photos. Even if your boss is happy about it, who else is interested? And in general, you should not overdo it with branding: remember, the viral effect on Instagram is negligible. If a person has subscribed to your account, it means that he has already expressed a certain degree of trust and there is no need to disappoint him. For example, the Red .Bull energy page reflects the concept and emotional message of the brand:
Now imagine how the account would look like if it had photos of energy jars.
We will talk about contests, promotions and bonuses further, and as part of a conversation about content, we can mention such a form of interactive, such as publishing photos of subscribers selected according to certain criteria. Best photo of the month, hundredth shot, first photo of the day - it doesn't matter. The main thing is that the picture from the user's feed posted in your account is at least the joy of the author of the masterpiece and the interest in what happened from all his subscribers.
#Video content
This format, which appeared not so long ago, in principle, is already popular, especially among brands that have everything necessary to create it. by the most interesting videos Western accounts of Oreo, Lego, National Geographic, Go Pro, etc. are famous.
Additional features
#Hashtags
Hashtags are one of the main magical powers Instagram, so let's talk about them in more detail. It is with the help of these words, and sometimes phrases, that the inhabitants of this kingdom communicate.
Why are hashtags needed? This is a kind of cataloging within a social network. When you search for text, for example, on VKontakte, theoretically you can find it by the words it includes. With photographs, everything is more difficult. Therefore, arbitrary hashtags are put under each picture: they can refer to what is shown in the photo (#cat), display some mood (#happy), season, weather, event - whatever. Top hashtags can be seen here.
Using hashtags, you can both search for images and tag your pictures so that they can find you. You can use a hashtag with the brand name under your images or come up with your own as part of an ongoing advertising campaign. Each hashtag is an active link. By clicking on it, the user sees all the images that they have marked.
For example, the well-known Western youth clothing brand Forever .21 maintains its account under the motto Wear it. Share it ("Wear. Share"), realizing this with the help of your own hashtag #F21xMe. It is also interesting that this hashtag does not just voice the brand. He helps customers feel their connection with him, as if saying: "This is Forever 21 in my performance."
#Location detection
Instagram functionality allows you to determine the place where the photo was taken. You can choose the current location or create a new one using the suggested options (right in the service interface, at the stage of preparing a photo for publication).
How can this be used in marketing? There are many options. Let's take an example: did you open a new store in your network? It is very convenient to take beautiful pictures and mark the location. Also, under an interesting photo of the product, you can note in which store it is sold, etc.
#Going beyond Instagram
Instagram "besides itself" gives wide opportunities to post existing content on other sites. You can:
- Post photos from your account on the company's website
This is very easy to do right from the Instagram web interface (from the official website, not from the mobile app). In this case, you will receive a clickable Instagram photo with a link leading to your profile. In order to get this link, you need to open the desired photo, click on the button with three dots and select Embed - a window will open with a link that can be inserted into the site page code.
What does it give? Photos from Instagram can be used for a variety of purposes: from summarizing the results of the competition to a selection of images, in order to highlight any interesting event, the pictures from which users uploaded to the application (with a specific hashtag).
Photos inserted in this way will retain both likes and a link to the profile, and since they are often taken on a phone and are far from perfect in quality, it is better to mark this separately.
However, photos can also be saved directly from the Instagram feed. However, this allows you to get only an image opened in a separate tab (without likes and comments), which can be saved as a picture. On mobile devices, this can be done using various applications, for example, InstaSave works on iOS and Android. In the web interface, just open the source code of the page and find a link to the photo itself there, for example, //photos-g.ak.instagram.com/hphotos-ak-xaf1/10735041_1480567495564702 _720656284_n.jpg:
An even easier way to download a photo is to use a special service, such as 4kdownload.com.
Be prudent: it is extremely difficult to contact the technical support of the social network. To be frank, in Russia, compliance with the rules may not always or not be monitored as quickly. However, this does not eliminate the risk, and the likelihood that sanctions will be applied remains quite high.
IV. Instagram promotion techniques
Once you have decided on the strategy, content and other main points, the natural question arises: how to make sure that at least someone sees all this? Yes, there will be ads on Instagram soon. However, no one names the exact dates, and it is still impossible to assess its actual effectiveness. However, millionaire accounts do exist. How did they achieve such results?
There are, in fact, only two methods for attracting subscribers to an account. We conditionally divide them into artificial and natural.
Artificial attraction of subscribers
This category can be included as effective methods paid posting in popular accounts, and senseless cheating of subscribers (and likes). Let's take a closer look.
#Cheating the number of subscribers
The method, frankly, is controversial. It consists in buying subscribers, but simply bots. These accounts are either originally registered for promotional purposes or have been bought or stolen from their owners. And if at first glance, especially to a non-specialist, they may seem quite natural, for the most part they are of no use, but your account can be blocked for cheating.
If you really resort to such a method (for example, to promote a "zero" account, create the appearance of activity), then this should be done very carefully, and it is better to refuse altogether.
Therefore, although such a method exists, it, like in other social networks, can at best be auxiliary, but, most likely, it will bring you nothing but harm, waste of time and money.
#Paid posts on Instagram
If you already use Instagram and follow any public pages or celebrity accounts, then you have probably seen paid posts. But even if you have not encountered anything like this, pay attention to this promotion format - it has shown itself well in practice.
It's actually quite simple. In the same way, advertising is bought on public pages in other social networks, be it Facebook, VKontakte or Odnoklassniki. First you need to make a list of thematic accounts (find them by hashtags or in the list of popular ones) and contact them. The second option is to use the Instagram advertising exchange - a site that will act as an intermediary between you as an advertiser and the owners of popular accounts you are interested in.
Further - easier. A post is posted in the desired account, you (your account) are marked on the image (in the description). As a result, you get coverage, subscribers and other bonuses - depending on the goals, content quality and the correct choice of the site. For example, promotion of the Oh, My Master! in the official profile famous model, leading and fashion blogger Victoria Boni gave excellent results (including in attracting new subscribers).
The most traditional of the paid types of promotion is promotion on blogs, with the help of PR articles, on websites. These are all kinds of promotional materials, the inclusion of your account in the collections from the category of “10 most fashionable Instagram accounts that you need to follow” on any popular resource. This can be an active link to a photo from your profile inside the material or on the site where your the target audience. It is desirable that the resource on which you are hosting has an adaptive layout for mobile devices.
Natural ways to promote
If all the previous methods had in common that you usually have to pay for them, here the situation is reversed: it all depends on your skills and your coolness. But in any case, such methods of promotion require certain labor costs, please note.
#Using popular hashtags
We have already talked about where to look at this list, but you can resort to other methods, for example, use search engines. We won’t dare to give the TOP 100 hashtags right here: it is constantly changing and from the moment the book is written to the time it is read, it will become outdated several times.
Hashtag search works great - it is loved by users, it is also convenient for brands. When posting any content in accordance with the chosen strategy, it will not be superfluous to put a hashtag from the list of popular ones. So you can significantly increase the reach of the publication, get new likes and even subscribers if they like your content.
Also, overly common hashtags like #happy may not give an unambiguous effect. It is difficult to find your target audience when every third user around the world uses such tags.
#Subscriptions and likes
If the mountain does not come to you, then pack your backpack and go to the mountains. Go to subscribers, like their photos found by thematic hashtags, subscribe to their accounts. Too difficult? However, it works and is more than effective: ad personalization is a great technique. At least the user will go to see who subscribed to him.
It is also impossible to measure such an important metric as reach. Here we would recommend using various statistics collection services, for example, J.conosquare, known from SMM specialists. Due to the novelty of this type of promotion, such tools for Instagram are much less than for other social networks, however, you can choose the one that is more convenient for you from the available ones.
#Competitions, discounts, bonuses
Pleasant "buns" still remain a good remedy engagement, because everyone loves to receive gifts. Discounts, bonuses for subscribers, drawings of a priceless prize - here the fantasy is not limited. As for the methods of conducting competitions, at the moment there are two main ones most often:
- Using a custom hashtag
The main condition of the competition is to post any (specified by the rules) photo in a personal account with a certain hashtag.
It's great if it contains the brand name. Also, one of the prerequisites for participation may be a subscription to a promoted account.
But in such competitions, significant motivation (a good prize, a bonus) and a simple task are required. Few people want to sew a Batman costume and climb high-rise in it because of a branded lighter.
An example of such a technique can be a competition in the account of the home appliance manufacturer Korting. Participants were asked to upload photos of various dishes with good wishes and the hashtag #cutemeal. About fifty pictures were posted, and the most active ones took part in a professional culinary master class.
- Using the repost app
In the wake of the spread of such applications, contests like “Repost this post and get a pink elephant” began to gain popularity. Actually, this phrase describes the whole point. In this way, you can get a lot of coverage, but there is one “but”: the user must have the same application for reposts installed.
How to wind up views on instagram videos, the question is simple, there is even an automatic winding up of views on new videos. Service sites, online shops for cheating, are offered today, a variety of services. Which are tailored to the needs of users. As mentioned above, there is even an automatic subscription to video views. Services have already appeared on stories. The main thing is not to forget about what exactly you want from cheating. Just artificially increase the performance, bring the video to the top, or just maintain the reputation of the account.
Where can I get views on Instagram videos and automatic views
— online store of cheating in social networks. networks. Big section for instagram. A variety of services, ranging from cheating likes, subscribers, saves, impressions and coverage (statistics) to views on videos on IGTV. Prices are for 100 pcs. The first package is 100 views for 15 rubles. Further, in decreasing order, at a discount. More views, less cost, that's how all offers are created. The order is placed online, through the basket as in an online store, there is a small personal account. You can buy video views, like other services, without registration.- On the site; about 80 services, description, online consultant, separately tp, bonuses when replenishing the balance.
Insta video views
lois box - views on the video, plus on ig tv, likes on the IGTV video. You can see the prices and description of services on the website. Without registering a personal account and replenishing the balance, place an order. There is a registration Replenishment for any amount.- Technical support on the site in your account. Prices are for 100 thousand pieces. Any other quantity can be specified in the online form when placing an order.
- cheat views, comments, auto subscription to likes, new or old photos. Cheat subscribers bots, up to one million, in the database. Feedback, inside the service, personal account order status. Video guide, around the site in one minute. Leader in the market of cheating.
Recommendations are always the same or gain popularity on Instagram
Do you often wonder why the number of your followers on Instagram is frozen at a standstill? See our tips and find out what your account lacks in order to stand out among hundreds of thousands of others.Edit your photos wisely
Did you know that photo editing for Instagram claims to become a separate art form? Taking a great photo is one thing, but it's only with good processing that you start getting rave reviews. You need a good start to get started - check out apps like Afterlight, VSCO, Facetune, Snapseed and more. For example, Afterlight and Snapseed are ideal for editing photos at the initial stage: adjusting contrast, brightness, shadows. With Facetune, all famous bloggers whiten their photos, VSCO is famous for great filters, and the Piction app has in its arsenal beautiful fonts for text on your photos.Create your own style
It’s scary to even think that three years ago almost no one posted photos in the same style and processing - everyone just published any pictures they liked and didn’t even think about how they would look in the big picture. Now this is one of the most important points to keep in mind.Communicate with the audience
If you want to have a lot of people following your blog, you should share your thoughts with your followers, reply to comments and update them from time to time about changes and interesting events from your life. And also don't forget to ask them questions, invite them to participate in contests, go to their accounts and like photos, etc. The more you communicate with the audience, the more subscribers will be attached to you. Seeing stories and posts about your life day after day will give your followers the illusion that they know you personally. This will not only help you build a closer relationship with your followers, but it will also increase your page engagement and traffic.Post photos all the time
Having won the audience, it is important not to relax and stay in the field of view of subscribers all the time. The number of photos per day or per week depends on your goals. If you want to become one of the best bloggers, then perfect option- make three posts a day. Remember not to post them all at the same time.get inspired
The best way to find inspiration for new posts is to follow the accounts you like. By the way, we advise you to read the King "Steal Like an Artist" by Austin Kleon, which discusses a fine line between stealing ideas and inspiring them. We can say one thing for sure: when you find something beautiful and present these ideas through the prism of your perception, you will certainly create something new and unique.Diversify your content
Beautiful photos are cool, but don't forget that you can also upload short videos. Do you travel, pose for a photo shoot or know how to dance cool? Class is what you need! In addition to photos, spend a little more time in order to record a short video. Instagram allows you to post videos up to one minute long, and that will be enough. Shoot short videos, choose a song and edit a full video in applications such as IMovie, Flipagram and others. Believe me, the time spent on creating unusual content for your profile will definitely pay off.Find what will make you different
We are sure that you can easily recognize the photos of your favorite instabloggers in the feed, even without paying attention to the profile that posted them. Why? They have their own take on the photos and a recognizable voice in the captions. Maybe you will become known for light and airy photographs with charming morning light, or maybe everyone will like your inspirational quotes every morning? Whatever it is, find your chip and don't let go. People will definitely love this.Despite all the tips and rules that we have listed above, in the end, the number of followers of your Instagram account will not matter if you do not really enjoy what you do. Don't forget to make sure that Instagram is genuinely inspiring and brings you joy. After all, this is exactly what will help you to add the number of subscribers in the first place.
2018/09/20
Cheat views on ig tv video on instagram, a service that has already been implemented on cheat services. How to get more views to get more attention on your IGTV account. For starters, it’s worth giving more importance to the promotion of your account. After all, if you actively maintain your profile, you have a live audience that follows you (subscribers). It will make up the majority of users who watch your video content on IGTV. Cheating views on ig tv videos, in turn, can increase their number. And if there are likes on IGTV, you can see (who liked) then there are no views.
Cheat views on ig tv video
To understand the effectiveness and profitability of IGTV views, you can only personally on your account. For example, there are no views on the video, in general, you can try and see if they will grow in the future or not. For example, having ordered 1000 thousand views, then you can watch for several days. If views continue to grow, it means that the video got into other users' feeds, for example, the recommended one. For commercial profiles, cheating has a different meaning. Reputation management and visual excellence. Some maintain not only a reputation, but also try to visually outperform competitors. Do not forget that you need to take into account the description of the video, hashtags and title. All these details, when adding a video, play a decisive role. Since the service is not yet very popular and many are still looking only for how to create a channel on IGTV. Then the service of sites for cheating views on ig tv is not so much. But, many have already added these services and adapted new sections for them. You can test the service of cheating or increasing the number of views on ig tv at a minimum value of 100 views.- online shop for cheating in social networks. The biggest section for instagram. A variety of services ranging from cheating likes, subscribers, saves, impressions and reach (statistics) to views on IGTV videos. Prices are for 100 pcs. The first package is 100 views on ig tv for 20 rubles. Further, in decreasing order, at a discount. More views, less cost, that's how all offers are created. The order is placed online, through the basket as in an online store, there is a small personal account. You can buy views on IGTV, like other services, without registration.
- On the site; about 80 services, description, online consultant, separately tp, bonuses when replenishing the balance, minimum personal account.
IGTV likes and views on video
lois box - online platform, only for instagram. All types of services, likes, views, subscribers, reach, saves. Views on ig tv, likes on IGTV videos. You can see the prices and description of services on the website. Without registering a personal account and replenishing the balance, you can place an order. There is registration. Replenishment for any amount.- Technical support system inside your personal account, description of each service, bring a friend, list of orders, status of completion. Prices are for 100 pcs. Any other quantity can be specified in the online form when placing an order.
Top instagram views cheat service - no ig tv views yet
- universal system, only for instagram. The service site has two main sections, and its functionality is divided, online order, without registration and with registration. Inside my personal account, there are my orders, balance replenishment, an online form for orders. Invite a friend, description of each service, online support chat. At the same time, prices for some services inside your personal account are cheaper.
- the most convenient and having additional services. Cheat views, comments, subscribe to likes, new or old photos. Subscribers bots, up to one million, in the database. Technical support system, inside the site, personal account order statuses, within a minute the order can be canceled.
Cheat or promotion - the main design and content
SEO promotion is one of the most popular areas of Internet marketing. When optimizing sites for search engines, marketers often completely forget about optimizing social media profiles. And they do it in vain. Perhaps organic promotion on Instagram is not such a powerful tool, but in any case, you should not exclude it.Search Engine Optimization on Instagram
- Hashtags
- Geotagging
- Keywords
- Stories in the profile header and design
- Links
Geotagging
They must be everywhere. In posts, in stories, in the profile header. Again, if you are not a local business owner, geolocation diversity will increase your subscriber geography. A geotag, in stories, will show those who are close to you.Keywords
Not to be confused with hashtags. Keys on Instagram are applicable in the profile name and name string. Do not repeat yourself, use this space rationally.Story and design
On the example of sites - this is our usability. Let the user, who has looked at you for the first time, learn more about you from the first seconds. In the profile header, you can place a post with navigation through your account, contact information, and saved stories. This is your business card! If your profile contains a lot of photos with different topics, then navigation using unique hashtags is a must.Links
This optimization method differs from the classic SEO promotion with the help of link mass. Links on Instagram are like a friendly exchange of pleasantries. SFS - works on the principle of "you to me, and I to you." Make mentions of your friends, followers, clients in posts and don't hesitate to ask for reciprocity. Organic promotion on Instagram differs from the classical understanding of this method, but if you decide to do business on this social platform, do it comprehensively and correctly. Do not be afraid to experiment, test and find new promotion methods.2018/08/17
How much has the cheating of subscribers on instagram changed and of course the prices for them. The cost of previous years, compared to 2018, for cheating subscribers is enormous. A lot has changed on the technical side. Many services have their own databases, accounts. Plus with the introduction of such areas as mass flowing and mass liking. The opportunities for promotion and promotion of Instagram accounts have expanded.
- The twist went even further. For example, today there is an opportunity to artificially wind up, with coverage, on video. Recently we wrote about a separate direction, this. And more, more than 8 directions, from likes and saves, to views on IG TV channels. We will touch on these services indirectly, since the main topic is Instagram followers.
How much does it cost to get followers on instagram - prices
There are a lot of services and sites for cheating subscribers. As well as offers with a choice, subscriptions. Today it can be bots or offers, live accounts, subscribers from all over the world. It is worth adding to this that many subscriber bases have their own disadvantages. One of the main ones is the percentage of write-offs. It can be from 10 to 40% of write-offs from the wound up amount. At the same time, at any level, you will order on the exchange, cheat by live users or offer subscribers. Write-offs will be, anyway. Therefore, it is better to test not only the service itself, but also the number of write-offs (unsubscribes). Highlighting in this way, the most suitable site, just for you.- a popular service for cheating in social networks. Increase in subscribers, likes, automatic subscription to likes. The subscribers field in the online form has two types of live cheats, up to 5,000 thousand subscribers in the database, artificial accounts up to 100 thousand. Live prices from 25 rubles, bots from 20 rubles for 100 subscribers. Registration and balance replenishment is required for ordering. In your personal account, a list of your orders, technical support, bonus program.
Cheat subscribers without and with registration
- the store is divided into two, this is an online order and registration of a personal account. On the web version without registration, the order is made through a pop-up form. Where you can specify a link to your account, mail and pay for the selected number of subscribers. The second option is to register a personal account. As with all services, a list of orders is available, replenishment of the balance with bonuses, an online order form. In the office, through the form, depending on the quantity, the amount is calculated automatically. Online chat, invite a friend program, service description, balance display. Live from 90 rubles, for a hundred subscribers, offer from 50 rubles, for a hundred subscribers.
Followers on instagram only registration
lois box — automated online service. An order can be placed after registration and replenishment of the balance. Instagram-only services and prices are as per 100 followers or likes. Any other value you specify in the form when ordering. For example, 1000 likes cost 50 rubles, which means that 100 likes will cost 5 rubles. Subscriber prices are expensive. For example, Russian acanthus costs 900 rubles for 1,000 subscribers. Offer from 850 rubles per thousand, fast subscribers from 650 rubles per 1 thousand. Technical support ticket system, inside the site, answers to frequently asked questions, blog.
Online cheat of subscribers on instagram through the exchange
- online exchange of cheating in social networks. The exchange differs in that it is possible to perform tasks on it from other participants in the system. Or, as in the case of services, replenish the balance and create your own task for cheating. hallmark, is the low speed of execution, the creation of a task, replenishment of the balance. And execution of tasks by users. After registration, in your personal account you can switch between the performer and the advertiser. To create a task for cheating, you need an advertiser's account. Followers for Instagram will cost 1 ruble per follower.
There are many options for cheating, but cheating subscribers is just an additional unit of promotion. To a greater extent, this is an artificial increase in performance. To attract followers on Instagram, you need to use all the tools. It is very important that this is a content plan, it is desirable that there is an understanding of how, what and when to publish. Allocate days for entertainment content, make days with a commercial bias. So, with all thematic areas. Content directions can be divided into main ones and supplemented with new ones, for example. Entertaining content, interesting, useful, commercial, advertising and so on.
- Today you can use polls, stickers to ask a question, stories (stories) video content. Connect the channel in a new format on IG TV. Combine posting to other social networks, huge potential for promotion and promotion of Instagram accounts. But, these are other directions that you can search on our blog. Regarding the cheating of subscribers, the service sites are presented above. You can find any desired type services for Instagram.
2018/08/16
Making a beautiful header (cover) in a group is an opportunity for a beautiful visualization of the VK community. Thus, it is possible not only to highlight the theme of the community, but also to emphasize general style, brand, company, store or thematic community. To create a header, you need an image and a photo editor. It can be as a program, on a computer (Photoshop) or any online editor.
- Uploading a cover image, or as it's called a header to a group, is easy. To do this, you must have access to the settings, communities. In the right menu of the group, select control.
- Step two. You have reached the community settings. Right on the main page, where the title and description are located. We find the active field, download, opposite the inscription the cover of the community. Click to download!
- After clicking the download button. You will see a short description, properties and size of the desired image. Recommendations from VKontakte are as follows.
- To place a logo or a thematic image, it is proposed to make it in the center. This will allow you to show it exactly on mobile devices, phones, tablets.
- Size recommendations: extension 1590 by 400 px. Formats can be, jpg, gif, png.
- After uploading the image, you will have two buttons. This is to save and continue, as well as go back. Save the hat and enjoy the kind of community you want.
- Here's what happened in our group. We've made it 1590 by 400 px. In the usual jpg format. The result is a flat rectangular cover. As for the design here, you already decide for yourself. Instructions on how to make a cover and upload it are in front of you.
2018/08/14
What is Instagram stats boost? Recently, more preference is given to statistics, analysis of coverage and impressions, content to users. Instagram is no exception with the introduction of business profiles and the display of statistics. You can view both coverage and impressions for each publication, as well as general statistics. At the same time, cheat services have also introduced a tool — cheat statistics for Instagram.
- The display of statistics is visible only to you and to individual services that have access to the Instagram API. Thus, such platforms can show statistics, for example, to advertisers on advertising exchanges. If you participate and sell, advertising is not on your own, but with the help of advertising exchanges. Statistics, both general and each post, are available only to business accounts. Most recently, we told.
- Cheat statistics (impressions and coverage) is possible, only for publication, this is a photo or video. Along with the promotion of the publication, the overall statistics of the account also increases, this can be seen in your account. By going to the main profile statistics, the top menu.
- In the description, other similar services are indicated. For example, there is not only cheating, statistics, but also likes with reach and even video views with reach. These services are suitable only for business accounts. In a simple account, you will not be able to see the statistics!
Cheat statistics on Instagram online without registration
loisbox.com - Instagram promotion service, has been working for more than a year. Update of the interface, the ability to place orders online without registration and with the registration of a personal account. You can order without registration, but in the account there are bonuses for replenishment, display of orders, invite a friend. You can test the service at any value, coverage and impressions from at least 100 pcs.
This is not a boost of likes with reach or views with reach. Do not be confused, these are three different types cheats. Likes with coverage for business profiles, as well as views with coverage, and only cheating statistics, these are separate services. Which have their own description, their prices and goals.
Of course, for conservation play an important role. For example, users can save the product they like. Thus, the account owner can draw conclusions about the popularity of a particular post, product, promotion.
- In the bookmarks tab, not only your saves are stored, but it is also possible to form collections. Separate folders to which you can assign thematic names. And group collections by topic of pictures or videos.
- You can add publications to bookmarks both inside the application in the feed and on the web version of instagram. When viewing publications from a computer, only authorized users.
How to cheat saves or cheat saves (bookmarks) on Instagram
Bookmarks or saves, you can cheat. Artificially increasing, thus, the number of saving photos. Cheat is carried out through services and sites that offer services for cheating on Instagram. What savings can affect, in practice, many people use cheating saves to increase activity in the profile, bring them to the top. In fact, this is just one of the elements of cheating. Testing and viewing the result is very individual. It all depends on what you expect from cheating or what you want from it.- registration is not required, the order for saving can be placed online. Cheat likes, likes with reach, saves, followers, statistics, reach and impressions for business profiles. Views on videos, stories, live broadcasts, boost views on IG TV videos. Online technical support chat, it is possible to register and replenish the balance, to work with orders within the system.
Online without registration
lois box– automatic system, you can see the prices online, to place an order, you can use the online order form on the main page. An order form, a simple two lines for a link and a quantity. Any other value, for example, 100 savings, 200, 300, and so on, you specify yourself when placing an order. After the specified quantity, the online form calculates the cost for the selected quantity.
Can I see who saved the post?
- No, you can't see who saved your posts. Such functionality is not provided by the instagram application. The only thing you can see is the number of saves in the statistics of your post. On the example of a test, services, we will show how it looks in practice.
The number of content marketing platforms is growing, but Instagram remains a unique source of traffic. And while Snapchat also boasts visual content and holds one of the leading positions in the niche, the fact that the "best before" posts in it is only 24 hours, reduces the value of Snapchat as a content marketing platform. Instagram now offers similar features for Stories, but it's up to the user to decide if the content stays forever or disappears after a day. This freedom of choice is an added benefit and one of the reasons over 500,000,000 people use Instagram every day.
No brand that keeps up with the times can no longer live without such a valuable tool. It is on this platform that companies can leave the formalities behind and find a human face. Especially since Instagram is no longer just for individual users – it is taking steps (like launching business profiles in 2016) to make brand-shopper relationships even more convenient. 80% of platform users voluntarily communicate with brand representatives, so this is a serious argument for you, if you have not already done so, to turn your attention to this social network.
While Instagram has made content marketing for brands very easy, many still struggle to find the newest or most successful strategies success - and forget about the basics. Therefore, we bring to your attention 6 effective strategies and 12 Best Instagram Content Marketing Examples.
1. Create valuable content
Your content must be of value and interest users, otherwise it will not gain likes and reposts. Since Instagram is based on images, the easiest way to grab attention is to offer something captivating or inspiring. Such content helps users build a relationship with the brand, and it transforms from a company greedy for their money to real people working for the company and solving real problems.
Playdoh: Two words: the purpose of the suit. Check out our Facebook page and find out how to make it! (link in profile)
Nike: Sports for everyone. Hijab Nike Pro.
Playdoh posts not only beautiful but also engaging content, and Nike's posts are pure inspiration. Basically, the content of these companies is related to social problems that evoke strong emotions.
If you don’t know how, then your content should be at least informative. You should not tell users about yourself: offer them solutions to their problems. Don't limit yourself to just beautiful images, because users simply ignore decorative photo containing no information. How-to videos and infographics prove to be a great tool: they not only attract attention, but also collect three times more likes and shares than all other types of content.
benandjerrys: Probably the tastiest snowman ever. look complete recipe via the link in our profile.
buzzfeedtasty: Today is a big day. You have long been going to invite this person to visit, and he finally agreed to come. You bragged about your cooking skills and how you always watch videos from Tasty. You're referring to a classic recipe: chicken and pasta. Your guest cuts the chicken - and it turns out to be uncooked! Tragedy. If only you had a Tasty One Top to make the perfect chicken. Lucky for you, the link is in our profile.
Ben and Jerry's are posting fun videos of delicious treats you can make with their ice cream, and Hubspot is creating impressive infographics to keep users engaged.
Posting good content is only half the battle: a brand needs to be in constant contact with users. Your images and videos can garner likes and shares, but if you don't interact with customers, you won't be able to make a strong impression. To engage users, many brands hold contests, and such posts get 3.5 times more likes and 64 times more comments than regular ones. Posting user-generated content is another way to increase engagement and make your customers feel special and valued. Customers who see user-generated content convert 4.5% more often, and this rises to 9.6% if they interact with that content.
Starbucks is one of the brands that is smart about user-generated content. Their feed is full of posts from the users themselves, collecting thousands of likes. And one of the most popular Instagram contests was National Geographic's Untamed Americas, which asked its users to subscribe to them and post photos of North and South America with the hashtag #UntamedAmericas. The prize was a subscription to National Geographic magazines and a digital camera, both of which were to the taste of most of their subscribers.
3. Share your company culture
One of the main advantages of Instagram as a marketing platform is that it is especially easy for brands to create and change their image. The content you post says, “Hey, we don't just want your money! We are ordinary people, just like you." You should not be too formal here: there are other social platforms for this. Show the human face of your brand. The personal accomplishments of your employees, the celebration of their birthdays, the charity your company does are some good topics for posts.
marriottcareers: I studied graphic design but found my calling in travel, food and wine. I've been to places I never dreamed of...
gotripadvisor: Sweater Day at @lafourchette_fr
Marriott and Tripadvisor, leading brands in their respective industries, often post culturally related content on Instagram. Their feeds are constantly updated with personal stories of their employees and shots of life in the office.
Many brands post the same content on different social platforms, and this is a bad approach. Your content needs to be worth sharing, and while it's okay to repeat it, you need to change its format before moving it from one platform to another. So, text content is good for Facebook, but not for Instagram, where the user sees only the first lines of the text, and the rest of it is wasted. Instagram is a visual app, so here brands need to focus on images and videos, and words should only provide context.
However, this does not prevent many brands from writing long accompanying texts to their posts, but their photos and videos are so powerful that words are just a seasoning for the main dish.
humansofny: I sell grain so that people can feed pigeons and cows. This is a way to improve karma. Our family has been doing this for eighty years. It all started with my grandfather, then the business went to my father, and now it's mine. I have about 250 or 300 clients that I see every day. Things are going great. We had to...
buzzfeedtasty: Today is a big day. You have long been going to invite this person to visit, and he finally agreed to come. You bragged about your cooking skills and how you always watch videos from Tasty. You're referring to a classic recipe: chicken and pasta. Your guest cuts the chicken - and it turns out to be uncooked! Tragedy. If only you had a Tasty One Top to make the perfect chicken. Lucky for you, the link is in our profile.
Humansofny add compelling customer stories to their photos that give life to the picture and make users feel empathy for those in it. Buzzfeedtasty posts mouth-watering recipe videos, usually accompanied by lengthy captions that are meant to support the videos, not detract from them.
96% of Instagram users also visit Facebook, so it's worth helping your followers find you there, as well as on other social networks. Instagram does not allow clickable links in captions for pictures and videos, so they must be placed in the profile. You can give links to your pages on Facebook and Vkontakte, to the site or, as well as publish contact information.
5. Hashtags
Hashtags are one of the key elements of Instagram: they help the target audience find your stories and recognize you, and using at least one hashtag increases engagement by 12.6%. But don't overdo it: you can't hashtag every word of the accompanying text. Limit yourself to keywords, and then interested users will find you, and those who accidentally stumbled upon your post, hashtags will help to understand whether they are interested in it or not.
Let's take this post as an example. Suitable hashtags: #insragram #content_marketing #lead generation #LPgenerator. But don't do it this way: #best #examples of #content #marketing #in #instagram #by #LPgenerator. In the first case, all keywords become hashtags, and although the second option contains the same information, it looks overloaded and disorganized.
Read and memorize. Start your own branded hashtag, by which users will find exactly your company. It can be about your brand as a whole, or a specific product or event that you are organizing. A branded hashtag makes it easier to find user-generated content: invite everyone who posts about your products and services or enters your contests to use your hashtag.
airbnb: We've heard about the Haiti controversy and wanted to remind you how beautiful the country really is: Wake up in the jungle, break the waves at dawn, play in the coves and under the waterfalls all evening. What can surpass Haiti in beauty? Only its inhabitants. #weaccept
maybebelline: @lakiastar uses an ultra-thin mechanical pencil, marker and microfiber brow mascara to perfect her brows. Today is the last day you can enter the #mnybrowdowncontest and win a flight to LA for an exclusive #iluvsarahill event. To enter, show us your brow transformation in a photo or video, and in your caption, explain how your brows transform your look and use the hashtags #mnybrowdowncontest and #mnybrows. Show us the power of your eyebrows, we want to see them!
Airbnb launched a campaign to promote uniqueness and diversity, and this genious idea for a company whose entire business is based on the cohabitation of representatives of different cultures. The message of the campaign is: “Whoever you are, wherever you are born, whoever you love and whoever you worship, we believe in our community. The world becomes more beautiful when we accept it as it is.”
Maybelline's #mnybrowndowncontest and #mnybrowns are another example of how the brand is using hashtags to drive user-generated content.
6. Consistency matters
Consistency is an obvious component of content marketing on Instagram: the content you share on the social network should be in line with your brand values and image. This or that type of content will attract a certain audience, and inconsistency will confuse them. This is why more than half of the top brands on Instagram use the same filter in every post. It’s also good to post at the same time every day: this way you give the impression of reliability and build customer loyalty.
Cadbury and Snickers use their signature colors in almost all of their posts. Tape becomes pleasing to the eye and the brands look trustworthy.
Conclusion
A good Instagram content marketing strategy consists of the following main points:
1. Create valuable content. Post what is valuable to your audience and interesting to them. Just advertising your products will not attract as much attention as something useful and necessary to potential buyers.
2. Communicate with users. Likes and shares are indicators of engagement, and you need to get users to interact with and respond to your content in order for the communication to take place. This way you will show that they are important to you, and your brand will have a human face.
3. Share your company culture. Show that you are proud of it and let potential customers feel connected to you through your employees.
4. Keep communication between platforms. Don't just copy posts already posted on Facebook or Twitter: Instagram posts should be specific to that social network. Link your profiles to make your brand accessible: It should be easy for users to find you on different social platforms through your profile. Also, be sure to include a link to a mobile landing page created specifically for visitors from this social network for each of your campaigns or products. If you don't have one yet, choose a ready-made template and personalize it for yourself with 