rules business correspondence recommend writing cover letters when sending any documentation, no matter if in paper or in electronic format it happens. This article explains how to write transmittal letter sending documents to the customer.
Why write
Although the law does not establish any requirements for the design of a cover letter, there are rules for business correspondence and office work. They also recommend that you prepare such paper. At first glance, it seems that this is a simple formality, nothing more than a courtesy tribute. But in practice, it is the cover letter that helps to save the supplier from many problems, an example of such cases:
- overdue signing;
- papers are lost;
- found missing documents.
The main goal is just to fix everything important points: date of transfer, what exactly and for what purpose is sent, in what timeframe a response is expected, for example, return of a signed copy, an inventory of the transferred documentation. Subsequently, if unfounded accusations arise, it will be easy to restore the truth.
If the documents are handed over personally or by courier, make two copies of the accompanying document. One will remain with the recipient, he will put the incoming number on the second, sign that the inventory is true, and return it to you. This will be confirmation of the exchange of documents.
When to Write
In public procurement, support is most often written:
- sending documents for signature (, etc.);
- to the reconciliation act;
- asking or responding to ;
- when transferring any important documents.
It does not matter how the documentation is transmitted: in person, by regular or e-mail, by courier.
cover letter template
What to write
So, let's figure out what to write in a cover letter. Remember, the law does not set any requirements. It is customary to use the official form, but this is not necessary, it can be drawn up on a white sheet, preferably not in handwritten form, but in printed form.
The accompanying person, as a rule, is compiled by the employee who sends the documentation. A signature is sufficient for certification, but if the organization uses a seal, you can also put it. Recall that now the round seal is not mandatory (82-FZ of 04/06/2015).
When developing a sample of how a cover letter is written, you can adhere to the following structure:
- details of the sender;
- registration data (incoming and outgoing number and date);
- information about the recipient (name of organization, address, name and position of the responsible employee);
- the text of the appeal;
- description of the attached documents;
- Name and contact details of the compiler.
Escorts are numbered according to the rules of office work, like all correspondence. Subsequently, you can use this data in correspondence, for example, “Responding to your appeal ref. No. ... from ... ".
The content part can be started with the phrase "We are sending you ...", "We are sending you ...". Next, indicate which papers you are talking about, and it is desirable to give the full name of each of them, not limited to the simple “we are sending the documentation for signature.” Then be sure to write what actions and within what timeframe you expect from the recipient: “Please read and send comments in the form no later than December 1, 2019” or “Please sign and return one copy of each document before December 1, 2019.” It is acceptable to highlight important places in the text in bold.
Next, prepare a description. The easiest way to do this is in the form of a table. Indicate the full title of each document with all the details (for example, “Commercial offer No. 11 dated December 01, 2017”), number of pages, number of copies. At the end, it does not hurt to indicate the total number of pages.
Reminder letter- one of the varieties of business correspondence. This form of correspondence can be used in a completely different situations, in particular, when it is necessary to remind the second party
- on the fulfillment of the obligations assumed,
- on compliance with the law,
- about the approach of some important event or date, etc.
Usually a letter is preceded by a verbal reminder, but if it does not have the desired effect, the sender resorts to a written notice. Thus, this letter not only serves as a reminder, but also is proof of the action taken.
In some cases, reminder letters are used when another form of message transmission from one party to another is impossible for any reason (for example, in accordance with the terms of the contract).
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Who is writing the letter
Usually the writing of such letters is assigned to the head structural unit whose interests are affected, a lawyer or secretary of the organization. But, regardless of who is directly involved in compiling it, it is advisable to give the letter for signature to the head of the enterprise - in this way, it will acquire solidity and more significant significance for the addressee.
Rules for writing a reminder letter
The letter does not have a standard, unified form, so it can be drawn up in a free form. Nevertheless, when making it, it is worth adhering to some norms and standards of business correspondence.
The reminder letter must contain
- information about the sender and addressee (full names of companies, and if it is about the addressee, then also the position and full name of a particular employee),
- reason for the reminder
- as well as references to laws and regulations that are relevant to the issue or situation being recalled (if necessary).
- If the case concerns non-fulfillment of obligations or violation of the law, references to them should be listed, as well as possible sanctions and measures that the sender is ready to take to resolve the issue (with an indication of the timing or period).
- It would not be superfluous to recall the possibility of resolving the problem peacefully, which suits both sides.
- In cases where a letter is accompanied by any additional documents, in its content this should also be noted with an indication of the number of applications and pages of each of them separately.
The tone of the letter should be extremely polite and correct, if there is an appeal to a specific official, be sure to use the epithet "Dear". In a reminder, the distortion of facts, the provision of incorrect information, and there are more threats are completely unacceptable. When compiling a reminder letter, it is important to remember that at any time it can become a legally significant document.
This letter can be either very short, consisting of just one phrase, or expanded, including several points. In addition, a reminder can be sent more than once, several times (in such cases, you need to enter phrases into it, such as “we remind you again”, “we remind you again”).
It is allowed to write a letter both by hand and in printed form, but regardless of which option is chosen, it should be certified with a “live” signature. In addition, it must be registered in the journal of outgoing documentation. It is not necessary to certify the message with a seal, since since 2016 the requirement to use seals and stamps in activities for legal entities, as before and canceled for IP.
An example of writing a reminder letter
- At the beginning of the letter is indicated sender, i.e. in the required lines, the full name of the company (in accordance with the constituent documents), address and telephone number for communication are written. Further fits recipient: his name and the specific person to whom the appeal is made directly (position, surname, first name patronymic).
- Then you should put date writing a letter and room on the internal document flow of the company, as well as designate Title of the document with a short designation of its meaning (in this case, "on the transfer of payment under the contract").
- Then you can go to descriptive part. First you need to specify the reason for the reminder. If this is a violation of a clause of the contract, then enter its date, number and essence, if we are talking about money, then they must be indicated both in numbers and in words. Then you should formulate a reminder and offer to fulfill your obligations within a specific timeframe (also in numbers and in words). Finally, you can list the actions that the sender is ready to take to more radically solve the problem.
- At the end, a letter is required sign, with decryption of the signature and indication of the position of the signatory.
How to send a reminder email
The letter can be sent via
- email,
- fax message
- or via Russian Post.
You can combine two options, for example, an email with a "live" sending, especially if you back up the latter with a receipt receipt (this will serve as another proof that the letter was sent and, more importantly, that it was delivered to the right hands). In any case, it is worth remembering that letters go through Russian mail for quite a long time, therefore, using it, it is advisable to have some time left or duplicate this method of sending to others.
If the reminder email did not work
The unspoken rules of business correspondence imply that a reminder letter requires a mandatory response from the recipient (also in writing). If the reminder did not have the result that the sender expected, the next step is writing, which, as a rule, is more solid and directly precedes going to court.
Reminder letter with a proposal for cooperation
When an organization is actively looking for partners, it can send a letter to a potential party of a future relationship with a proposal for cooperation. So you can not only expand the sales market, but also find profitable suppliers, performers of the desired service.
Such an offer letter can be targeted, but it can be addressed to several possible counterparties at once or created in a generalized form for a wide range of acquaintance.
You can send such a letter in any convenient form:
- by mail;
- by courier;
- by e-mail;
- fax;
- convey in person.
Later, such a letter can be reformulated into a reminder letter if there was a signal from the other side about possible cooperation, but the first letter, for example, due to lack of time, was not carefully considered.
Mandatory elements of a reminder letter:
- appeal to the addressee (to the head of the organization, by name or position, to specific person or, if the letter is generalized, a form is chosen that is as close as possible to the individualized one);
- title of the document (cooperation proposal, commercial proposal, business proposal, etc., depending on the purpose);
- a summary of data about the sending organization, important for future cooperation;
- the conditions under which the interaction is proposed;
- contact details (phone, fax, e-mail, address)
Be sure to indicate the date, the name of the head of the organization, fixing it with your own signature and seal.
Sample letter-reminder with a proposal for cooperation
Reminder letter on fulfillment of obligations
Such a letter is sent to the organization if, for some reason, it has not fulfilled its previously undertaken obligations with respect to its counterparty on time, or if their deadline is approaching, and the partner’s intentions are not clear.
It is important that the letter is just a reminder, and not a reproach or threat. Benevolent tone - required condition. Without knowing the reasons for the delay, the partner's accusation may be reckless, it is quite possible that he has objective circumstances.
The reminder can be repeated. If such a letter is not sent for the first time, then at the end you should inform about your final intention, for example, go to court.
According to the British Direct Marketing Association, every pound invested in email marketing in 2015 generated a return of 38 pounds. Want to achieve the same results, but do not know how to write a letter to a client?Then use the bestsample letters to clientswhich we have collected for you in this review.
How to write a letter to a client
You think about customers all the time, but it's not mutual. To capture their attention and get ahead of your competitors, you need to regularly remind yourself of yourself. Emails are great for this. According to the authors of the Pipedrive blog, there are a few tricks that can work in your favor:
- Patience and more patience. let me down potential buyer to the deal gradually, regularly sending him .
- Agree on a strategy in sending letters to clients with the marketing department, so as not to be too intrusive and not clog the client's mailbox with repeated information.
- Use a CRM system. It will simplify the technical side of communication with clients and speed up the work with mail.
A CRM system is a handy program that helps keep records of clients and transactions, records all calls, and also helps to conveniently organize correspondence with a client. For example, the program integrates with the mail service (you can connect an unlimited number of mailboxes) and allows you to save the history of correspondence directly in the counterparty card. If you wrote new client, then you can create a deal card directly from the incoming letter.
And now the most interesting: to send a letter to a client from CRM, you don't even have to type text. With the help of the document designer, you can create a set of letters for all occasions and send them to clients in two clicks. SalesapCRM itself will substitute the name and other data of the client in the letter. Want to know the details? Then press .
Letters to clients: examples and ready-made samples
We have compiled a selectionbusiness letters to clientswhich you can take as a sample. All you have to do is fill in the details.
1. Are you writing to a potential client for the first time? Send this short message:
Letter subject: Perhaps you are our new client
Hello, [Name].
We [brief information about company].
If you are interested, I am ready to discuss the possibility of cooperation. Let us know what time it would be convenient for you to call.
[Signature]
2. Tell the potential client about the successful experience of cooperation with his competitors:
Letter subject: Keep up with competitors
Hello, [Name].
We have been successfully working with [competitor X and Y] in [field of activity] already [so much time] and together we achieved good results. You can find detailed information about them here [link to case/review].
We will be glad if you join us.
[Signature]
3. If you received contacts of potential clients at a business event, send themoffer lettersuchsample:
Letter subject: More about our company
Hello, [Name].
I hope you liked it too [event] and would like to thank you for your interest in [The name of the company].
I am attaching more detailed information about our company. I will be glad to discuss all your questions by phone.
[Signature]
Reminder letters
4. Some time after sending letters to the client offering services or additional information remind yourself:
Letter subject: Do you want to discuss something?
Hello, [Name].
I hope you have had the opportunity to read my previous letter and learn more about [additional information].
Do you have any questions or thoughts on my proposal? I would be happy to discuss them by phone or in person. When will you have time for this?
[Signature]
5. If you can show the effectiveness of your proposal in numbers, then share them in letters to company clients. Facts convince better.
Letter subject: A few facts you might not know about [The name of the company]
Hello, [Name].
I recently sent you an email about [The name of the company] and I think we could be useful [your company].
Our clients are seeing growth [specify indicators] when used [name of product and service]. We also offer [tell about promotions] and [mention other great deals].
If you want to know the details, please let us know, and we will agree on negotiations by phone or at a meeting.
I look forward to an answer.
[Signature]
6. Offer customers a trial period or free samples. Buyers are more willing to make a deal if they test the product first.
Letter subject: Gift for your company
Hello, [Name].
A few days ago I sent you information about [the product's name] and now I propose to try it in action.
I have created/attached some guest logins/free samples/vouchers that can be used to access/receive [product or service]. Share them with your colleagues. It would be interesting to hear their opinion.
I would be happy to discuss everything in more detail by phone or in person. I'm sure we can really be of service to you in [field of activity].
[Signature]
7. If you are not sure that you are in correspondence with an employee authorized to negotiate, ask him to help get through to the decision maker:
Letter subject: I hope you can direct me to the right person
Hello, [Name].
A few days ago I sent you an email about [company or product] and now I doubt that I turned to the address.
Are you the one who decides on the issue that interests me? If not, could you help me get in touch with the right person in your company?
Waiting for your reply.
8. Use this text of the letter to the client if, after meeting with him, you want to ask him about his future plans:
Letter subject: your plans
Hello, [Name].
Thank you for your time. Now I would like to know how you see the further discussion of our issue.
If you are still interested, please let us know about your plans.
Waiting for your reply.
[Signature]
9. After meeting with the client, remind him of the following negotiation steps:
Letter subject: Action plan for the near future
Hello, [Name].
Thank you for taking the time - today's meeting was very productive. Let me briefly remind you how we will proceed:
[The date]: I will send you [contract/full set of documents].
[The date]: You will give me comments and wishes.
[The date]: We will make all final changes and sign the agreement.
If you need to discuss anything before that date, let me know.
10. Composesuchletter to the clientif at the meeting he wanted to get additional information:
Letter subject: Information on your request
Hello, [Name].
We were glad to meet personally with representatives of your organization. I promised to send you additional information about [question]- they are in the attached file.
Ready to answer any questions. Feel free to call me at [number] at any time or write to this address.
[Signature]
If the client does not contact
11. If the client did not answer the phone , use the followingletter writing sample:
Letter subject: Couldn't contact you
Hello, [Name].
I wanted to discuss with you [question] but you are probably busy. Please call me at [number] Or let me know when it's convenient for you to call me.
[Signature]
12. Did not get through to the client and left him a voice message? Complete it with the following letter:
Letter subject: Didn't call you
Hello, [Name].
I called you recently to discuss [question].
[Signature]
13. If a client persists in not responding through all channels, they may have a lot to do. Use this template - even a very busy person can find a couple of seconds for an answer:
Letter subject: Short answer required
Hello, [Name].
Unfortunately, I can't get in touch with you. I believe that you are very busy or no longer interested in our services.
Please in reply letter specify suitable option response:
- Please leave me alone!
- Too busy, text me again in a month please.
- I will contact you myself.
[Signature]
14. If you want to unobtrusively remind yourself of yourself, share information with the client that will be useful to him:
Letter subject: Helpful information for your business
15. If a client is late with payment, remind him of this:
Letter subject: Delay of payment
Hello, [Name].
[The date] I sent you an invoice by email. Payment has not yet been received, so please inquire if your finance department has received our invoice? If necessary, I will send it again. I expect payment from you within a week.
Thanks for your help.
[Signature]
These templates will save you time for real communication with clients. And to achieve greater effect, automate the creation and distribution of templates through . right now - it's free and only takes a couple of minutes.
This is a business letter that says about the approach or end of the deadline certain tasks, obligations, holding events
The reminder must certainly be friendly, unobtrusive: in no case should you blame the addressee, since the reason for the delay in payment or non-payment, for example, can be a very difficult financial situation in which he finds himself.
The content of the reminder letter primarily depends on whether for the first time, the second or third time you remind the partner of the fulfillment of his obligations, non-compliance with the deadline for paying bills tosho. If the client does not respond to your reminders, then, of course, you will be forced to inform him of your intention to go to court and terminate the contract. However, even in this case, the writing style should be polite, restrained.
For example:
. Dear!
. Let me take this opportunity to remind you. You, what is the due date for payment of bills. Your order no.(date) expired
. We will. You are grateful if(the date). You will send a translation. your debt in the amount
apologies for having to disturb. you about this
. Remain with respect
. Dear Sir!
. going. To meet you, we continue the payment term until(date) / execute at the same time. your new orders. If you do not pay the debt by (date) and do not send a check that shows payment, we will be forced to temporarily suspend the execution of all. Your deputy broadcaster.
. We wait. Your answer
. Sincerely
. Ladies and gentlemen!
. Sorry to disturb you again. You, but, unfortunately, we have not received any response to our previous reminders distressed that. Your company treated our requests so casually, although we, for our part, always strictly adhered to the terms of the contract and fulfilled all your orders with high quality.
. Despite repeated reminders and measures taken, Your debt not only remains outstanding, but also continues to grow, so we consider it necessary to report. You about your intention to terminate and contract.
. It's a pity, but we see no other way out of this unfortunate situation.
. Ladies and gentlemen!
. I'm sorry, but we have to remind you again. Wali about the large debt to our firm, which continues to grow. We have always tried to understand. Your financial difficulties, but this time the debt exceeds all the previous ones, and the due date is long past.
. We hope. You understand that we can no longer neglect the interests of the company, and therefore are forced to file a lawsuit in court
. It is unfortunate that our cooperation turned out to be unsuccessful.
TYPICAL turnover
First mention
1 will allow. remind you of
2. Taking this opportunity, let me remind you that. you are in debt
3. Please. turn you Special attention to what u. You have a debt in the amount
4. Would like to remind you. you about
5. We remind you. You that the deadline for submitting reports has expired on (date)
6. We consider it necessary to remind. You that according to the contract, the commission must be paid before (date)
7. Forced to remind. You that the deadline for payment of bills for printing ordered. Your printing products pass (date)
8. Q. By the way, we remind you. You that the shipment. You were out of stock on (date)
9. It would be appropriate to recall that
10. We believe that this non-payment is only an omission, and we hope that. You will eliminate it within
11. To. You were able to quickly navigate the situation, send. You will receive copies of invoices that have already expired
12. Our accounting department reported that. You failed to pay several bills on time
13. We hope that this non-payment is just an unfortunate mistake that will be corrected?? in the near future
14. Sorry (we are offended) that we have to disturb. you about this
Repeated reminders
1. We are very uncomfortable that we are forced to remind you again. you about
2. Unfortunately, we have to remind you again. You that still have not received from. you paid bills
3 we are very sorry that we have to remind you again about the presence of several bills that have not yet been paid
4. Delay. Your payment is contrary to our previous agreements on the terms of trade. We reserve the right to take further action
5. Your failure to strictly adhere to the terms of payment is a violation of the terms of the contract
6. Sorry, but we have to inform you. You about the changes in the system of payment for orders, which are caused by the fact that. You did not pay the previous
7. We would never bother. You such reminders, if. You met your payment obligations on time
8. We remind you. You that. You agreed to pay in the term determined by us. Payment delay causes us to charge monthly. Your account % unpaid
9. Sorry, but we have to remind you once again. You that the debt is very large (significant)
10 consider it their duty (we consider it necessary) to remind once again. You about a debt that has expired on (date)
11 stretch recent weeks. You have been sent three official reminders of our company's significant debt. Unfortunately, we have not received from. you no answer
12. It is unpleasant for us to contact you again. On this occasion, however, all our reminders of the need to ship goods to our company have so far remained unanswered.
13. We just continue. You have a due date for invoice payment
14. Please pay the debt within days
15. We have been waiting for our bills to be paid for months. Please transfer the appropriate amount to our bank account by the end of this week
16. Our cooperation was quite fruitful, and its continuation will be possible only if the debt is repaid by (date)
17 we have written to you several times (multiple times) asking you to explain why. You will not pay bills, but, unfortunately, you have not received a response
18. You are already months late in submitting your annual report, so we have to
19. Your neglect of our requests harms our cooperation, which was once fruitful
Last reminder and warning about the next legal steps
In the event that delicate reminders and demands do not give the desired results, you will be forced to go to court or terminate the contract. You should inform the addressee about this, but do everything possible so that the tone and style of the letter finally convince him that this is extremely unpleasant for you, but the only possible way out from situation 34:
1. Your late payment of bills is a serious breach of contract, so we are forced to refer this case to our legal department
2. Because. You did not respond to our repeated reminders, we referred the case to our lawyer
3 we are very sorry to report that due to a large debt. Your loan is temporarily closed
4. Unfortunately, a long non-payment. Your bills made us refer this case to a lawyer
5. Due to the fact that. You, despite our urgent request to repay the debt, have not yet sent a check certifying the payment, we are forced to suspend the execution of all. your orders
63 given the situation forced to take drastic measures
7. Your debt has exceeded all previous ones and is still due for payment on (date). We can no longer neglect the interests of the company and are forced to file a lawsuit
8. Given the current situation, we are forced to announce our intention to terminate with. By you contract
9. Delay. You paying bills made us go to court. We got upset. Your careless attitude to our requests
10. We can no longer wait for payment. By the end of the week you have to ask our legal department to arrange debt repayment
11. Due to systematic and long delays in the delivery of goods, we are forced to terminate with. By you contract
12. Warning. You about your intention to terminate the contract
13. All our requests for repayment. Your debts were in vain, so we are forced to file a lawsuit. Believe me, we are very sorry, but now we see no other way out of this situation.
14. It's a pity that our cooperation turned out to be unsuccessful
The January calm pleases only office workers. And it annoys freelance shooters with a lack of orders and blurry prospects. And what to do? I suggest not just sitting by the sea in anticipation of change, but actively casting fishing rods. In this article, I will tell how to write a letter to a client and get a new order.
Old clients
If you have at least some minimum work experience, then you already have client base. Let the minimum. I hope you have already wished all your customers a Merry Christmas and a Happy New Year?
If (suddenly!) for some reason you forgot (or were ashamed) - then you still have time before the end of the holidays. And your lateness can even play into your hands, because the mailboxes are now much calmer than they were at the end of December. So your email is more likely to be opened and read. For example, I deliberately postponed the congratulations of my clients until January 8, so that it would be more appropriate to combine both the congratulations and the commercial message.
Your congratulations should be something more than a wish for "Happiness-Health-Success." Write sincerely, and to each customer individually. Write about how glad you are that the past year has introduced you, how you appreciate the trust that the customer has placed in you, and with what pleasure you were engaged in his project. At the end, write that you are ready to make a gift to a dear client - the whole January the price for services is such and such. Or leave the price the same, but promise a bonus. In the spirit that, “remember, you wanted to remake your site? Let's audit and give recommendations on how to improve the content - absolutely free! Do not make a newsletter out of your congratulations, write to each client personally, make a unique congratulation personally.
New clients
Where to get new customers is the most pressing question. There are many ways, but each of them requires some effort on your part. As a New Year's gift, I will reduce this effort to a minimum. Just read on!
So what do you need to do. You just need to open a browser and type "Accounting Sites Ekaterinburg" in the search box. Or "Site about beauty and health Samara". Or "Magazine about dogs Moscow". That is, you must determine a) Your topic, the one in which you are the most competent and successful b) Your city. And you will receive a list of sites or thematic portals that can become your regular customers. Of course, the Internet knows no boundaries, however, as experience shows, clients prefer to work with performers they can “reach out to”: call mobile phone, meet and talk. Of course, if your city is not enough for you, dig wider and further. The case, as they say, lordly.
Go through all the links and make a list of the ones that interest you the most. Make sure the sites actually have content and that you could actually create something similar for them. It can be articles and advertisements, and even reference Information. Nenuacho (s). All you need now is find in the section "contacts" email address editor and write him a letter.
Here is the promised gift from me - a letter template with a proposal for cooperation:
"Good afternoon!
My name is Masha Ivanova and I am a professional copywriter. I have been following your site for a long time and with great interest, and I really like your articles.
As a writer of articles, I specialize in topics (list) And I would be happy to work with you as a copywriter.
Here's one review in its entirety:
Vasily Vasilyev, MashStroyKomServUral: » Masha Ivanova is an excellent copywriter. We have been cooperating with her for a long time, and every time we are very pleased with the result. Masha always captures the essence of the task, writes brightly, interestingly, intelligently and with humor. The articles are interesting to read and the conversion rate is 20%. We strongly recommend Maria as a specialist"
I always work in full compliance with the terms of reference and deadlines, I approach each task responsibly and creatively. You will be guaranteed to receive quality content.
I am 100% literate good style, I can find non-trivial solutions and interesting approaches in each text. In addition, I am sociable, proactive and have a good sense of humor.
To demonstrate my abilities to you, I am ready to complete a test task for you
I will be glad to receive an answer by mail your email or phone 895555555
In order to know your decision, I will call you on January 13, 2015 in the afternoon
With respect and hope for cooperation, Maria Ivanova. "
Now I explain
This letter is written taking into account the rules of selling texts. You define both your competencies and strengths. Provide feedback and address concerns. Demonstrate the benefits of working with you and give a clear offer at the end: what, when and who should do it. The call - also referred to - is your responsibility. You can proudly wait until they personally write or call you, or you can simply dial and ask: “Good afternoon, I wrote to you, I’m calling to clarify - did you receive my request? Received but not read? Of course, of course, I understand. If I call back on Wednesday, will it be convenient for you? And just call back at the designated time. You'll see, from the third time the editor will get to the letter of the stubborn newcomer - and who knows, maybe you are the one (the one) who he (she) needs?
You will talk about money personally - that is why in the template that I offer you there is no number for a kilosign, etc. For if your price is higher than the average for the city, then you will justify it with personal communication. And if it is lower, then there is a risk that they will agree to it, and you will not know that the publication was ready at great expense.
You should send not one or two such letters. Pieces of 50 - perhaps a good figure. I'm serious! Most will remain unanswered, something will return, because mailbox erroneously specified or no longer exists. This is fine. The more you send, the wider your options.
So, what is next?
Well, then you will already communicate on the situation. in a personal conversation or correspondence, you will also answer questions about work experience or conditions in detail, as well as emotionally and passionately express your interest in cooperation. Besides the fact that you will actually find yourself promising clients, you will also get your hand in business communication.
After all, you know how surprising it is sometimes to receive letters from copywriters like: “Hello, I offer my services, resume in attachment.” And all?! What about talking? And tell me why you? And in the end, in order for me to take care of opening this very attachment, I, as the recipient of the letter, must have MOTIVATION. You must hook me.
Actually, such a presentation letter will say much more about you as a writing person than a dry resume with a list of your jobs. Is it really important for your potential customer to know that this copywriter worked as a marketer in some company 5 years ago? But he may be interested in the ability of a copywriter to feel the needs of the target audience - so, again, it’s better to write about this in a letter, where you list your competencies.
Ability to sell yourself - for a copywriter and freelancer is extremely important. Be your articles thrice great, but if you do not say it as much as possible more people - they (the articles) will remain unknown. And although many are afraid of "sales" - it still has to be done. So do it with pleasure! Now you know, how to write a letter to a client. Try it and you'll see - it's easy. Treat the client like someone you really, really want to like. Just like that, because you like it too. Let's talk about love for customers next time))