Today, this smartphone is the world's best-selling mobile device. As soon as it new model goes on sale, queues line up at the doors of the stores of those wishing to purchase a gadget from a well-known company.
Today, the iPhone is a symbol of success and security. Many believe that the one who could afford such an expensive phone has achieved a lot in life.
The popularity of the device and the considerable price for it allows the Apple company to earn high profits every year, amounting to billions of dollars. And thanks to regular improvements in functionality and appearance iPhone, developers receive additional income.
Today, new managers of the company are reaping the fruits of the success achieved by the legendary creator of the iPhone - Steve Jobs.
Often, active users of this gadget do not even think about who invented the iPhone. But this is completely wrong, because the biography of this man is interesting and instructive. Particularly striking is his persistence in achieving his goals and the desire to make the world a better place.
The outstanding founder of the Apple empire, his surname and invention, are known today to almost everyone who is at least a little interested in the world of mobile gadgets. He belongs to the most notable figures in the mobile and computer technology market, along with Bill Gates. Therefore, on a daily basis, tens of thousands of users are looking for information on the identity of the creator of the iPhone first and last name.
In fact, the achievements of Jobs and Gates are very similar: both created innovative electronic devices on the market - smartphones and tablets. And about that, and about another developer, more than one film has been shot. And the creator of the iPhone, after his death, became even more famous. During this period, a photo of the head of the Apple company was posted on home page resource on the network, indicating the years of its life.
IPhone idea and its development
Of course, everything did not happen overnight. A long time has passed from the idea of an idea to its implementation and implementation.
Apple began assembling the very first computers back in the 1980s. And as in the situation with Microsoft, at first the case was of an artisanal nature. The electronics were collected in a regular garage. yet, in fact, there was neither a company nor an office.
About how everything actually happened, probably now no one will know. There are a lot of rumors and speculations about this, which are not possible to verify. So, there is information on the network that Jobs borrowed Gates' ideas, implementing them into his devices. But, no matter what was happening there, sooner or later the innovative smartphone in question had to come into the world.
At first, Jobs had an idea of what the perfect phone should be like. It was 1999, and during this period, apart from theory, the developer had nothing - no conditions for the implementation of his idea, no investors, etc.
Only after six years had passed, Jobs, having headed the work of 200 specialists, began to work on the real embodiment of his idea, together with the Motorola company. At that time, the phone created by this team was called Purple-1, but it was primitive and had only 2 functions - a player and, in fact, a device for making and receiving calls. For this reason, having decided that there is nothing to advertise yet, the developers did not present the product to the world. Moreover, when Jobs returned to work at the company, they expected something new and unexpected.
A new round of events began in 2007.
AT&T's Role in Selling the First iPhones
To commercialize his idea, Jobs entered into a contract with the largest communications provider in the US market - AT&T. For the company itself, this was also something new. Since earlier, the relationship between manufacturers of mobile equipment and cellular operators was based on completely different principles. Communication companies often imposed their terms on developers, but in the case of the iPhone, everything turned out the other way around.
The fact is that the head of AT&T believed in Jobs' idea. Being confident that it will definitely lead to success, thanks to its uniqueness and novelty. Eventually, the telecom provider started offering iPhones in addition to its services, thus introducing consumers to this product.
The first presentation of the iPhone: a breakthrough in the mobile market
There are as many rumors about the presentation event itself as about the creator of the iPhone. According to one version, Jobs began his speech with the fact that at last the company in which he works has developed a real smartphone, which was a manifestation of courage and even immodesty.
In addition, there are rumors that something was wrong with the first version of the iPhone, as a result of which the information on the display was displayed incorrectly. Because of this, the presentation of an innovative product was in jeopardy. However, the ingenious developer still managed to impress the public that soon over 250 iPhones were sold.
Here, the uniqueness of the personality of the founder of Apple emerges, who not only creates something new with his talent, i.e. abilities of a computer developer, was able to achieve heights of success, but also by persistence, many years of work, talent to convince other people and make them believe in themselves and their idea.
Modern iPhones
Today, smartphones from Apple are known all over the world. The company, under the leadership of the new manager, continues to evolve, while iPhones and other devices continue to improve. Numerous fans remain loyal to the company, expecting a new model of the gadget every year.
Surprisingly, many other quality phones that have more affordable price do not distract consumers' attention from Apple devices. The level of sales of these unique devices, despite the crisis, is only growing.
The new head of Apple, Tim Cook, does an excellent job, because he long years worked in this company before becoming its leader. V last years sales of iPhones, players and computers from Apple are constantly growing.
One of the most important tasks of the corporation today is not to let down those who have high hopes for the development of the brand, once created by Steve Jobs. The company's plans include growth in sales and development of new market horizons. And it is very difficult to achieve these goals, it takes a long and hard work, since competitors are not asleep and are constantly creating something new. In particular, we are talking about Samsung. Both giants of the mobile market - the Korean company and the American one - are constantly competing with each other, borrowing different chips and technologies. For example, as was the case with Siri's assistant.
"An apple falls not far from an apple tree," says popular wisdom. We have a great occasion to investigate how correct the Russian proverb is. After all, today's article is about legendary Apple(from the English "apple"), which was founded by no less famous.
We introduced this person to our readers earlier, and now it's time to get to know his "brainchild" - by Apple, the largest manufacturer of personal and tablet computers, audio players, mobile phones and software.
Apple was founded in 1976 Steve Jobs, Steve Wozniak and Ronald Wayne... She has already crossed her 35-year mark and boasts some accomplishments.
When the company was founded, Steve Jobs was 21, Steve Wozniak was 25 and Ronald Wayne was 41. It happened significant event in the house of Steve Jobs' adoptive parents, or rather in the garage:
Please pay attention to this fact Special attention... Many well-known global brands that are worth billions of dollars began their journey in an ordinary garage.
Many newcomers who want to open their own business think that opening their own business requires a lot of money, that they need to rent a business premises, purchase goods or equipment, and hire a bunch of personnel.
As a result, even at the start, a rather large amount accumulates, which the beginner simply does not have. And this amount usually scares a person away. Of course, there are types of businesses that require fabulous money to open from the very first days.
Look for ideas that don't require a lot of money to implement, and so that this business can be started in your parents' garage or even right in your room. But back to Apple.
Apple is the most influential brand in the world and the most valuable company in the world
In May 2011, according to the rating of research agency Millward Brown, the Apple brand was named the most valuable brand in the world. According to Forbes data for October 2012, the Apple brand has burst into the lead in the ranking of the "most influential", ahead of brands like IBM and IBM.
In November 2013, the market capitalization of the company, that is, its actual value is about $ 472 billion, and the company reached its maximum capitalization in September 2012, when its market value was estimated at more than $ 700 billion. making Apple the most valuable company in history!
Apple is headquartered in the small town of Cupertino, which is 75 km from San Francisco, California. Interestingly, the number of Cupertino residents is even less than the number of Apple employees - the company currently employs 60,400 employees!
What is the advantage that distinguishes the thousands of Apple from its competitors and allows it to earn billions of dollars?
The company, historically a PC and software manufacturer, has expanded its market segments in the 21st century, entering the next development orbit with new audio players, smartphones and tablet computers.
Apple is definitely a leading company, an innovator, and in this it is very similar to its co-founder Steve Jobs.
The merits of Apple are undeniable, because iPod audio player made a real breakthrough in the world of digital music, iPhone smartphone changed our vision of mobile phones, and iPad tablet set the vector for the development of the digital devices market.
All these "i-gadgets" have become an integral part of the image of a business, respectable and successful person... I would not be surprised if smart Apple devices with an “ai” prefix completely displace names such as “audio player”, “phone” and “tablet computer” from everyday life.
Tim Cook, Apple's CEO since 2011, said he is very proud that the company is entering the holiday season "with the best iPhone, iPad, Mac, iPod and full confidence in the potential of our new product line."
The production of these new products, which are in high demand around the world, have really dramatically improved Apple's financial position.
As Steve Jobs said at the presentation of the first iPhone in 2007: “We did not create a new phone, we reinvented it”
And at the presentation of the Internet tablet iPad 2 in 2011, he announced the onset of the era of post-computer devices.
According to him, they are simpler and more understandable than usual PCs and it is for them that he sees the future, while his competitors are only "trying to find the optimal balance in new PC models."
And even though these same competitors, represented by the founder of Microsoft, call the iPad just "a good reader and nothing more," time will tell who is right.
And this is the highlight of Apple. More precisely, one of many. After all, if you unravel the secret formula for the success of the apple company and master the art of creating such popular and beloved products and devices, then you can fabulously enrich yourself.
I would like to note that after the appearance of the tablet, some of the Internet publications began to develop special applications for it, for example, the most popular magazine in the United States, Time, developed a whole concept for its iPad version.
However, was it really only innovation and high technology that helped Apple reach the pedestal on which the company comfortably sits today?
After all, now Apple is more than new IT technologies and modern production... Apple stands for aesthetic design, unique reputation, recognizable style, successful image and a whole culture in the consumer electronics industry. In a word, Apple is legend.
And let them say that “it's easy to find out if a person has an iPhone - he himself boasts about it in the first five minutes of acquaintance” and “the main purpose of the iPad is to show that you can afford an iPad”.
There is some truth in every joke, and the fact that "apple" jokes have appeared testifies to the fact that all these "ay-things" have leaked into our market, have taken root there and fell in love.
Although this is true. Today, Apple products are more likely, first and foremost, a symbol of wealth and prosperity for their owner. People who buy an iPhone for the first time don't do it because of it. technical features, but because of getting the status.
After all, if you understand this, then for the same price you can buy a gadget that is more sophisticated in technical terms, but whose name is not so well known. Perhaps this feature needs to be adopted.
If you are in business or plan to create one, then you need to aim not only at technical specifications your product or service, but also on its social aspects. If you manage to create a product that is cool to own, then your business will go right.
To dot the "i" in this "Apple" prefix, I will say that Apple is even more than a manufacturer of i-gadgets.
After all, the company stood at the origins of the creation of personal computers, its history is not simple and interesting.
One of the merits of Apple is that it was this company that paved the way for the production of personal computers with its Apple II series of PCs. In addition, Apple saw earlier than others great opportunities a graphical interface and a computer mouse by incorporating them into their products.
Let's summarize the important milestones in Apple's long journey in order:
1976 - the year of foundation of the company.
One of the versions of the origin of the name says that Steve Jobs wanted to see the company on the first pages of the telephone directory, hence the name with "a", and according to the second version he simply fulfilled his threat to call the company "Yabloko", because nothing better was invented.
By the way, this is how the first logo of Apple Computer looked like.
By the way, it was this logo that came up with the third Apple co-founder Ronald Wayne(Ronald Gerald Wayne). He is also called one of the biggest losers in the world, having lost a tenth of the company for just $ 2,300.
The fact is that when they opened Apple, Ronald Wayne had no confidence in the favorable future of this company. In addition, he had property that he risked if things went wrong in this business.
Legally, all members of the company were responsible for any debts of the company, even if they arose through the fault of another partner. Jobs and Wozniak still had nothing at that time. They risked almost nothing, and Wayne could lose his property, which could go to creditors if things went wrong.
Let me remind you, officially the company Apple Computer, Inc was incorporated on April 1, 1976, and Wayne relinquished his share on April 12, that is, less than 2 weeks later. Thus, he deprived himself of a potential fortune of $ 70 billion!
Let me remind you that in September 2012 Apple was worth more than $ 700 billion, and 10% of this amount is $ 70 billion. Well, as the saying goes: “If I knew the buyout, I would live in Sochi”. And we will return to the history of the company, or rather the logo.
The logo designed by Ron Wayne did not catch on with the company. It was used for about a year, after which it was decided to replace it with something simpler and more understandable. As a result, Steve Jobs turned to designer Rob Janoff, who created this logo:
This logo was created in just a week, and they took a bite to make it firmly associated with an apple, because without a bite it could be confused with a tomato.
Apple logo simple, clear and recognizable. He appears in films, in places where successful people meet, and more and more often in everyday life. They say that even the president of Samsung, Apple's main competitor in the smartphone market, is afraid to eat apples in crowded places: what if the paparazzi will take a picture of him with a bitten one?
By the way, this logo existed in the company from 1976 to 1998, after which it was replaced with monochrome:
Now let's get back to the history of Apple. In 1976, the Apple I programmable computer was released.
1977-93 - release different models Apple II computers. It became the company's first mass-produced computer.
1980 - Apple is conducting the largest initial public offering since 1956 (Ford went public that year).
Thus, Apple becomes a public company, and now its shares are traded on the NASDAQ stock market and the London Stock Exchange. In 2012, the company's shares surpassed the $ 500 mark for the first time, and in the same year they reached the $ 700 mark in the NASDAQ electronic auction.
1980 - characterized by the disastrous release of the Apple III PC. This computer turned out to be quite raw. It constantly broke down and, moreover, there were very few offers for it on the computer software market.
Problems with their sales lead to the fact that Jobs fired 40 employees, and the media talk about the imminent collapse of the company.
By that time, Jobs had lost interest in the Apple III project and turned all his attention to the Apple Lisa project. And at about the same time, Jobs began his first "graters" with other co-owners of the company and the board of directors.
Jobs was a tough man. He always wanted it to be the way he wants, which is why conflicts arose with employees, engineers and partners.
The fact is that for the development of a project in companies like Apple, special working groups are created, which solve the assigned tasks. Each group has its own leader. And Jobs used to get involved in the affairs of a particular group and make significant amendments to previously developed projects.
Something like this happened with the Lisa project. Imagine that a computer project has been developed and work is in full swing on it. Jobs appears and orders to do things differently. Naturally, all this terribly slowed down the work, and since Jobs was a perfectionist, he did not calm down until he brought every little thing to ideal condition.
This led to delays in the delivery of projects and, accordingly, to a loss of profit for the company, which was terribly disliked by the shareholders. As a result, Jobs was removed from the Lisa project. which upset him terribly.
1983 - Steve Jobs invites the highly experienced John Scully, at that time the CEO of PepsiCo, to the position of President of the company. The phrase with which Jobs managed to "lure" a top manager of Pepsi into the CEO's chair at Apple became one of the most famous sayings in business - "Do you intend to sell soda for the rest of your life, or do you want to come with me and change the world?" Scully chooses Apple and leads the company until 1993.
True, Jobs will soon regret it, saying that Scully's job offer was the most unfortunate decision of his life.
1984 - Apple introduces a new 32-bit Macintosh computer named by developer Jeff Raskin after his beloved apple variety. True, Jeff led the project at the beginning, and then he was sent on forced leave, and the project was headed by Steve Jobs.
The release of Macintosh computers strengthened Jobs' position in the company, as thanks to the release of this model, it was possible to increase the company's profits.
After that, the company stops manufacturing the uncompetitive Apple III PC family. The Macintosh series becomes the main business of the company.
1985 - due to conflicts in management, the company leaves its co-founder Steve Jobs. Although leaving the company does not sound quite right. In fact, he was fired from his own company.
Despite the fact that the Macintosh sold, but not as well as planned. Shareholders accused Steve Jobs of building non-competitive computers, and Jobs accused shareholders and company executives of overpricing the Macintosh.
The main villain Jobs considered Scully, whom he had once dragged from Pepsi. As a result of this confrontation, the board of directors chose John Scully as the more experienced leader who could improve Apple's affairs.
In the same year, Jobs founded NeXT. Later, in 2005, speaking to graduates of Stanford University, Jobs said that leaving Apple was the best and most correct decision at the time.
The Scully partnership hasn't been a huge success for Apple. All this time the company has been balancing on the brink of survival. As a result, after a significant drop in Apple's market value, the board of directors dismisses John Scully.
Jobs is also doing well at NeXT. As a result, Apple's new management decides that the company needs drastic changes and that only Jobs can initiate these changes.
It is worth noting that NeXT was doing so badly that Jobs had to shut down all computer production, leaving only software development afloat.
Subsequently, these developments became the basis of the Mac OS operating system.
1996 - returns to the Apple CEO chair. The company buys Jobs' firm NeXT, paying as much as $ 430 million for it. I note that over the years of its existence, Apple has repeatedly absorbed various companies operating in the IT technology market - Siri, Anobit Technologies, etc.
1996 to 1998 Apple has undergone a dramatic change. It was decided to abandon many projects. More than 3,000 employees were laid off. The company has focused its efforts on four main areas:
- desktop computers for professionals Power Macintosh G3
- portable computers for professionals PowerBook G3
- stationary computer models for ordinary iMac consumers
- portable computer models for ordinary iBook consumers
1998 - As a result of the work done in the arena of computer technology, a new futuristic model iMac G3 appears, which has become the fastest-selling computer in Apple history.
In parallel, Jobs begins to hatch the idea of creating his own chain of stores, which will sell apple products. He was not happy with the fact that Apple products are on the same shelf with other brands.
He wanted his products to be sold in a special way. So that sellers do not put it on a par with other products.
And therein lies another highlight that makes Apple products superior to their competitors. When you believe that your product is special and you try to make it that way, then it will be that way. Jobs disliked mediocrity. And I have always tried to combine elegant design and the latest technology in my products.
2000 - the collapse of the dotcoms. Dotcom literally translates as “.com”. Internet-related companies are called dot-coms. Apple has never been a dot-com company. But it was very dependent on this market, because Apple products are aimed at PC users, and with the advent of the Internet into our lives, “computer and the Internet” have become practically inseparable words.
So, in 2000 in the United States there was a collapse of companies related to the Internet. The value of shares of such companies began to fall, including the value of Apple shares.
This crisis has spread to other sectors of the economy. In general, it is believed that it was the collapse of the dot-coms that provoked the subsequent collapse of the world economy in 2007-2008, the consequences of which we still feel.
In more detail about the crash of dot-coms and the crisis, I wrote here:
Why am I writing about the crisis now? What does the crisis, dot-coms and Apple have to do with it, you might ask?
In fact, this is very important, because it was the crisis that changed the vector of Apple's development. It was the dot-com crash that forced Steve Jobs to look for new markets, thanks to which his company could not only survive, but also flourish.
As a result of the search for new technological solutions, devices such as iPod, iPhone, iPad appeared, as well as various software that users of apple products love so much.
As planned by Jobs, a computer in the future should become a multifunctional complex, consisting not only of a monitor, a system unit and a keyboard, but also of various peripheral devices such as a player, telephone, etc.
Jobs began to embody his idea by creating quality software. among which I would especially like to note the emergence of the universal media player iTunes.
It was with the advent of this software that Apple became one of the key players in the music market. The fact is that the music market was also going through hard times at that time.
With the development of the Internet and the advent of the mp-3 format, pirates have bitten the music market hard. And the emergence of iTunes, or rather the iTunes Store. which will be discussed below, has increased the sales of legal content.
With the advent of iTunes, there was an urgent need for a music device that would work with this software. This is how the iPod was born.
2001 - presentation of the iPod audio player.
In parallel with the launch of the iPod, Apple opens the first two Apple Stores. Experts predicted the failure of this idea, but as of September 2013, 413 stores were open and successfully operating in 14 countries of the world.
The Apple Store isn't just a tech store - it's a geek's paradise!
2003 - presentation of the online music store iTunes Store.
The key feature of this store was that it was possible to buy songs there one by one, and not as a whole album, as was customary before, and also the fact that the main buyers were the owners of apple products.
The iTunes Store predicted one million sales in its first 6 months of operation. As a result, a million songs were sold out in 6 days of work.
2007 - the release of the iPhone smartphone, which was announced by Steve Jobs himself.
It was under his leadership that Apple was able to discover new market segments. In the same year, the company changes official name from Apple Computer to simply Apple, in connection with the entry into the consumer electronics market.
The appearance of the iPhone is due to the fact that with the development of mobile technologies, the demand for cameras and digital cameras has fallen. Developers of mobile devices began to combine phones, cameras and audio players.
Jobs realized that the audio player market was doomed and would soon be swallowed up by phones that combined all of these devices. And then he set the task of his subordinates to develop a new phone that would combine all these functions and, according to the Apple tradition, would be elegant and convenient.
Time Magazine subsequently recognizes the iPhone as the Invention of the Year!
2008 - iPhone ranks 2nd in the ranking of the most useful modern technologies, according to PCWorld.
2008 - Apple releases the world's thinnest laptop, the MacBook Air.
The 2000s were a real triumph for Jobs and his team. Apple almost every year surprises the world with something and makes its army of fans more and more.
2010 - Apple releases the iPad.
The most interesting thing is that the idea of tablet computers with a touch screen was proposed back in 1988 by students at the University of Illinois. They were then working on the theme "What the Personal Computer of the Year 2000 Will Be Like" in a competition run by Apple.
By the way, he looked like this:
In the same 2010, the IPhone 4 takes 1st place in the list. best phones in the nominations "Bestseller" and "Image" according to Mobile-Review.com.
2011 - Steve Jobs leaves for health reasons in August, and in November he was gone.
Love for their work in many ways ensured such success for the company. Part of their individual traits character "parent" inherited his "apple" - this is love for innovation, creativity, courage and style.
Since September 2012 of the year, the iPhone 5 goes on sale.
They joke that the iPhone is the smartest phone, and it has the most high percent owners who are much stupider than their phone)
I do not know about the IQ of smartphone owners, but the fact that there are a lot of them is a fact. The number of pre-orders for the fifth iPhone has reached 2 million per day!
Evgeny Chichvarkin, the ex-founder of Euroset, who now lives in London, is probably among the happy owners of the smartphone. According to him, he intended to replace the iPhone 4S with the iPhone 5 as soon as sales of it begin in Foggy Albion.
As for Russia, here too Apple smartphones have won a wide audience. While some argue that the iPhone would do better if Russian market went under the translated name "yaMobilko"
However, Apple is already widely known in our territory. She positions herself as a manufacturer of simple devices created for the convenience, communication and entertainment of people. Although all this technology of the future, sold already in the present, is very, very expensive.
If you look at the official Russian-language website www.apple.com/ru, you can see that keywords in the description of the company's goods are not dry specifications, but enthusiastic glossy epithets.
Apple does not just have “12 megapixels, 17 inches, 3GB”, it has endless possibilities, amazing quality, great display and the most advanced operating system in the world!
Everything from Apple works automatically, easily and discreetly - laptops are "faster than you can imagine", iPhones "do everything for you" and iPods with which "sword fights become more acute and zombie hunting more effective!"
Apple protects its technical developments very jealously. The company monitors the quality of its brand, opens branded stores and creates a whole ecosystem of software and numerous applications.
With regard to Apple, it is said that the company "has patented the patent patenting." This is quite a truthful observation, because as of October 2012 the company received 5440 patents for its inventions and design projects!
Protecting intellectual property rights, Apple is suing one firm, then the other, while winning and losing litigation. Thus, Nokia accused Apple of violating 10 patents, and Apple filed a lawsuit against Samsung... She, however, was found not guilty by the British court, but the patent battles continue.
Apple now has the highest margins, both in terms of sales and prestige and design. The company is not going to be satisfied with what has already been achieved. In fact, Apple "bears fruit" with real "golden apples", and I will wait with interest what other "i-gadget" the company's developers will surprise us with. So, Apple, step by step.
P.S. By the way, do you know what the prefix “i” means in the name of Apple devices (iPhone, iPad, iPod, iMac)? The answer is simple - internet
If the stock price of the corporation, as insisted by the investor and the main shareholder of the company Apple(Carl Icahn), after the recent fall to soar from the current $ 130 to $ 216, holders of securities will become rich by more than half a trillion dollars. Who exactly will hypothetically get such a colossal pile of money?
In contact with
Have Apple“Nothing at all,” according to official figures, a little more than $ 200 billion, and most of the $ 700 billion in the entire company actually belongs to the owners of its shares. Among them are almost all the bosses of the apple corporation itself, many of the strong and wealthy of this world, plus the same odious investor Mr. Icahn, who believes that these securities are greatly undervalued. An important point - before sales lineup He doesn't care about the iPhone, just like the object in Cupertino itself - the financier talks directly about virtual wealth. After all, if each share adds in price, potentially he will earn very, very much. 
In fact, this is a drop in the ocean, because the media referred to as "the largest holder of Apple securities" Karl Icahn, according to the register of shareholders, owns only 1% of the shares. Shares, Federighi and others can be forgotten at all - a huge value for a person, but insignificant amounts on the scale of all corporations. But who, then, controls the really large stakes in Apple?
The answer will be found in the same document:
1.
Vanguard Group, Inc. (The) 5.68%;
2
... State Street Corporation 4.11%;
3.
FMR, LLC 3.07%;
4.
BlackRock Institutional Trust Company, N.A. 2.72%;
5.
Bank of New York Mellon Corporation 1.42%;
6.
Northern Trust Corporation 1.39%;
7.
BlackRock Fund Advisors 1.21%
And then it is worth referring to the calculations of the researchers from the cont.ws portal, who decided to dig deeper. Indeed, behind each of the names on this list is an extensive network of commercial structures, whose own shares are also traded on the stock exchange. And that means, in turn, they belong to someone - the strings are drawn in a very bizarre, but not at all chaotic.
In contrast, the second State Street Corporation has a list of its own major shareholders: Price (T.Rowe) Associates Inc (7%), Vanguard Group (6%) and BlackRock (5%). Moreover, according to the Yahoo !, Vanguard Group controls the main stake in Price (T.Rowe), and the second most important owner of the securities of this company is State Street Corporation. Yes, yes, the very corporation whose 7% of the shares are owned by Price (T.Rowe) is such a mutual assistance.
The covert name BlackRock refers to a legion of subsidiaries and funds, most of which have the same Vanguard Group and State Street Corporation as the leading shareholders. As the journalists calculated, in the case of Apple the first company, using such indirect methods, acquired at least 17% of all its shares. Actually, there is nothing surprising, since it has long penetrated into all the dominant financial empires of the planet. And besides Apple and IT giants, controls the money of everybody.
Yes, you guessed it right - we are talking about British scientists. Psychologists from the Universities of Lincoln and Lancaster recently published the full results of their research in the journal Cyberpsychology, Behavior and Social Networking.
Over the course of two years (2015-2016), they talked to 530 people and asked many questions to each participant in the study. Questions related to personal characteristics, behavior patterns, and preferences in choosing a mobile phone. And, as it turned out, the choice of Android / iOS can really say something about a person.
“I have concluded that the owners of iPhones are most likely young people. And there are more women among them. In addition, most of them are sure that a telephone is not just a means of communication, but a sign of status, ”the scientists write.
It turns out that the owners of "Google phones" are right in their claims and Apple for many is not so much a reasonable choice as "playing for the public"?
But that is not all! According to British scientists, iPhone owners are less honest and conscientious compared to those who choose Android. They are also much more selfish, emotional, relaxed and prone to violate moral norms.
Scientists write about the owners of "Googlephones" - they are older, more conscientious, it is easier to negotiate with them in conflict situation... They are less interested in the cost of the phone.
“Our phones are essentially our electronic copies,” said researcher Heather Shaw. - It is not surprising that many people do not like it when someone else picks up their phone. This device has a lot to say about us. ”
According to Ellis, the following interesting stage will study people who have switched from iPhone to Android and vice versa. What has changed so seriously in them? In addition, the scientist asks not to transfer the research results to every owner of an iPhone or Google phone. Obviously, all people are different. But for some reason, the majority can distinguish common features.
What do you think of this opus by British psychologists? In my personal opinion, 530 people is not such a large sample. Besides, it is obvious that the iPhone is an expensive and high-status device. There are no cheap iPhones. Well, there are many different “androids”. It would be interesting to compare the statements of the owners of Apple phones and top Samsung phones, for example. Well, perhaps scientists will do this too, what else can they do.