An effective remedy promotion of goods and services, as well as companies in general is advertising. Outdoor advertising is used to attract the attention of a wide audience. Billboard is a great tool for its placement.
What it is?
The design name "billboard" came from the USA. There, companies hung posters with advertisements (“bills”, announcements) on boards (“boards”). The purpose of this design is to inform traffic participants and fix in their memory advertising information about the types of services provided, the company's products.
So what about billboards? What it is? These are billboard structures for outdoor advertising. They are frames fixed on a support, sheathed with plywood or galvanized steel sheets, covered with weather-resistant compounds.
The important role of location
Billboards are installed along roads and streets, on highways and highways with a saturated traffic flow, dividing lanes, on roofs, ends and facades of buildings. The placement of outdoor advertising in places of maximum traffic of people and vehicles is the most effective in an advertising campaign, since every day such billboards get to representatives of all
The most advantageous location of billboards with outdoor advertising is in the area of reducing the speed of a moving stream in front of traffic lights and turns, pedestrian crossings and other restrictive signs, in places of constant traffic jams. Often they are placed near the place of sale of the advertised product. To attract the attention of pedestrians, it is recommended to install advertising structures along the sidewalks. An effective shield is installed on the dividing strip and covers opposite traffic flows.
Advertising on billboards
Billboards should not be covered by objects that interfere with visual perception: buildings, trees, heavy vehicles. Convenient and accessible viewing of information on billboards will have a positive result.
Such structures attract the attention of passengers when moving in traffic due to the size of the screen and bright design. These criteria affect the visual memory of the image. Billboards should be attractive, but not overloaded with information.
Scientists have proven that the perception and storage of a picture in memory is much faster than reading a text. The driver has little time to get acquainted with the information so as not to be distracted from driving. Therefore, the placement of advertising on billboards should be thought out to the smallest detail.
Little tricks
Not too much text, emphasis on the graphic part. The advertising slogan should convey the essence of the offer. For this, it is better to use a large and clear font. At a distance of more than 50 steps, light text will not be visible, and too bold will merge into a continuous strip. Plain lettering with contrasting tones is a great option.
Placement on billboards of a large amount of textual information is possible near pedestrian crossings. This is due to the low speed of movement of people. The amount of information on the boards should be such that a person during the movement has time to familiarize himself with the text from beginning to end. Bright illumination of billboards at night enhances the effect of the impact, and also forms a positive image of the company.
Individually designed advertising structures emphasize the specificity of certain buildings, optimally combining with street architecture from an aesthetic point of view. The size of the billboard should be in harmony with the surrounding objects. So the advertising structure will not close decorative elements buildings.
Structure classification
1. By the number of parties on which information is posted. Depending on this, there are:
Unilateral;
Bilateral. That is, side "A" is directed to the main movement of the flow, side "B" is opposite to it;
Three-sided billboards. What does this mean? This view provides for the combination of three planes into a structure for installation, for example, at an intersection;
Quadrilateral (less common).
2. By shape:
flat;
V-shaped;
Triangular.
3. According to the size of the advertising field. The standard size of a billboard is 6x3 m. Frequently used and popular sizes of billboards are 6x3 and 12x3 m. There are also large-format billboards 18.1x6.1 m. One of the advantages of such structures is the manufacture of structures of any size at the request of the customer.
4. According to the type of construction, there are collapsible billboards (transformers) and non-collapsible billboards.
Types of advertising structures
1. Static - these are standard free-standing structures.
2. Dynamic installations are the most effective. manufacturing technology and design features multiple images appear in sequence. These include prismaboards (prismatrons) - these are shields measuring 3x6 m. This design consists of trihedral equilateral prisms. When they are rotated 120°, the images change, and when cycled 360°, the picture changes three times.
Digital billboards show videos. There are models that use visual special effects, interactive and holographic images.
Today, in addition to traditional stationary billboards, mobile billboards are popular. What are these structures? They are also called auto posters, auto shields, brand cars. Placed ads on moving vehicles are very noticeable. A parked car easily turns a movable mobile billboard into a stationary one. Such advertising is best used as a supplement for promotions taking place in various places.
Installation and installation of structures
Before installing billboards, it is necessary to select a specific area and analyze its permeability. This determines the future location of the shield. For structures installed for the first time, it is necessary to obtain permission for their placement and coordination with the relevant services: city authorities, departments of software and architecture. Usually advertising agencies are engaged in these organizational moments. And yet the format of the shield is regulated by the city's departments of architecture.
Usually profitable places are already taken, so it is much easier to buy or rent installed design from advertising agencies and conclude an appropriate agreement with them. Install the billboard support on a block foundation or monolithic slab with reinforcement.
Installation considerations
The requirements of the transport inspection - compliance with the permissible distances from the roadway to the shield during installation.
Manufacturing features
Conditions for placement of billboards - quality manufacturing billboards. To do this, the base is covered with galvanized steel or plywood. The surface is treated with a special protective composition(for example, drying oil) or sheet metal. This prevents destruction from the action of adverse weather conditions.
Poster printing
Posters for billboards are made in the printing house. At non-standard solutions they are combined with special lighting, 3D elements, inserts, fragments protruding beyond the border of the advertising field. Printing is done:
On thick paper. It does not tolerate the influence of the weather, so the life of such posters is negligible. Recommend to use for one-time advertising.
What methods can be used to apply an image?
painting;
Graphics;
Self-adhesive film;
Large format full color printing.
For small runs of posters (up to 5 pieces), it is recommended to use which is unpretentious to weather conditions and is represented by a large palette of shades. The most time-consuming is the painting, because it has limitations on the quality of the paint and the duration of production. Used for exclusive advertising with a unique concept.
Popular Methods
A popular and easy way to place on billboards is printing, which provides for digital or offset printing. The first method is used for printing posters only from thick paper and small print runs (minimum 10 posters).
Offset printing information on a special banner (vinyl) fabric different density. At correct installation The service life of the poster is up to 3 months. Over time, it will need to be replaced (due to weather conditions, rapid fading of a dark color). Prepress preparation and production of a poster from banner fabric takes a lot of time.
For the production of a single advertising photo in one day, you can use large-format printing. Special color printers print on both thick paper and vinyl. The electrostatic method is gaining popularity among the methods of applying images.
Benefits of billboards
Influence a wide target audience, effectively influence participants in transport and pedestrian traffic;
Cover a large area when conducting advertising campaigns;
Display colorful picture and text good quality any complexity and size;
Structures have sufficient strength and reliability;
Additionally, they illuminate the areas located next to the shield at night.
Conclusion
So, billboards - what is it? This is a kind of outdoor advertising that effectively affects all social strata of the population. Shield structures are widespread in modern society and are the most popular in advertising.
One of the most popular types of outdoor advertising in Moscow is still advertising on billboards by the road.
Most of all, on the routes of the Moscow region, the 3x6 meter format is used, but in last years the trend has changed, and designs of this size are being replaced by large ones. They are good because they are visible from afar, they can be applied large images, bright, noticeable from afar inscriptions. Supersites for outdoor advertising are most often installed along highways and highways. federal significance. If the billboard is installed in right place and at the right height, and the advertisement is done correctly, then the inscription can be read, moving at high speed and from afar. The latest trend in 2018-2019 is the installation of digital supersites and billboards, where outdoor advertising becomes even more visible. On one digital object, you can place ads from 5-6 advertisers, both in static and video format.
A series of advertising billboards
In the center of our capital, there are always not enough free sites for advertising, so you need to contact the operators and managers of the advertising agency in advance. Many advertisers try to secure the right to advertise in the most crowded and frequently visited places for months, and even years in advance. The competition here is huge. But if you apply in advance, the most suitable and convenient options will be selected for you.
Manufacturing, installation and dismantling
In order to place an advertisement in a timely manner, it is first necessary to develop the design of the future advertising message, print it in a printing house, and install it. The advertising agency already has permits for each advertising mark, so the advertiser does not have to worry about this either. In the event of the expiration of the rental period or the need to change the content, the banner will be dismantled at the expense of the service organization.
In modern times, there are shields on the streets of every city. big size, advertising various products or announcing upcoming events. Despite the fact that every person sees them every day, yet many people do not know when billboards first appeared, what they are and for what purpose they are used. These are the questions that this article will provide clear answers.
Not only on the main streets of the city, where all kinds of vehicles move, but also in less popular places street billboards flaunt. Not everyone knows what this strange word is, because people are used to calling them ordinary billboards with advertising, billboards, and the newfangled word "billboards" is often misleading. Therefore, this topic should go a little deeper in order to understand all the subtleties.
Standard for outdoor advertising
Large and visible to everyone, 3x6 pictures have many advantages over other similar designs. Among the outdoor advertising tools, the billboard quickly gained popularity and began to develop at a faster pace. Everyone knows that billboards with advertising look impressive and large-scale, thanks to which their customers can easily convey any information to people.
Main advantages and features
When you already know what billboards are for, what they are and why they are available to all people, you need to pay attention to the main advantages and distinctive features.
First of all, it is worth noting the fact that this technology came to us from America, where the very first billboards were wooden boards where advertising images were pasted. And the name "billboard" in translation means "advertising board".
Advertising, which is presented on billboards, is secondary, that is, it acts as a kind of continuation of the advertising campaign. As a rule, billboards catch the eye of drivers of vehicles, as well as passengers.
Since the beginning of use, a rule has been established stating that it is forbidden to overload billboards with a large amount of text, which prevents drivers from comprehending all the information while driving. In addition, in this type of advertising, special attention is paid to pictures, since they are perceived by people much better than text.
Not less than important point is the backlight. To date, not all street billboards are equipped with it, but gradually there are more and more illuminated billboards. In this case, it is worth noting that the advantage of billboards without lighting is that the cost of ordering advertising on them will be several times cheaper. Such options are ideal for posting information intended exclusively for children, who are difficult to meet on the street at night.
First billboards
Despite the fact that advertising on billboards came to us from America, the history of these billboards began with ancient egypt, where on all the streets people hung announcements about the search and rewards for the capture of runaway slaves. Then this story was continued by posters, which are the forerunners of large billboards. They were popular enough. long time, and their main purpose was to advertise various circus or theatrical performances.
The new term, which is now actively used to refer to billboards with advertising, originated in the United States of America. The first billboards appeared at a time when some industries decided to hang their own advertising posters and convey to people important information. As mentioned above, the first options were wooden boards, where advertising was glued with one's own hands.
A more interesting development of billboards was observed in the early 20th century, when American citizens increasingly began to use cars as a means of transportation both within the city and beyond. Since that time, shields have been installed along the roads, and in order for drivers to see them better, the size of the shields has been increased. The tendency to install billboards reached Russia towards the end of the 20th century.
- "Miller" (beer brand).
- McDonald's (fast food restaurants).
How billboards are used
Most often, billboards are used in image advertising or advertising, which is aimed at remembering information by people. The billboard size is always standard (3x6), although there are examples of billboards in history that stand out for a larger size, but they will be discussed below. Billboards, in addition to ordinary advertising, can also serve as signs showing the location of a particular company.
In addition, the installation of a billboard can be carried out for the purpose of a wide advertising campaign. It is worth noting that in this case, advertising will be present not on one billboard, but on several located in different parts of the city. In addition, billboards can be used as the only type of advertising, and target audience for this there can be not only people in transport, but also pedestrians.
Often billboards are used for social advertising. They attract the attention of society and make you think about the harm or usefulness of something, and so on. In modern times, even individuals can easily place a congratulation on a holiday or a simple declaration of love on a large billboard, although at the very beginning of the existence of billboards such actions were prohibited. The cost of such pleasure, of course, is not suitable for everyone, but still such a congratulation will be quite original, and thanks to a beautiful declaration of love, it will be difficult to get a rejection from a loved one.
Where are they located
Billboard (billboard) can be found on facades, buildings, along streets, on highways. Many people have ads large sizes causes hatred and irritation, because the shields invade the natural landscape and spoil appearance cities. Therefore, installers try to choose places where a large billboard will not block the beautiful view of the sky and trees.
Amazing dimensions
The standard billboard size is 3x6 meters, and it can be made to order in any shape. In America, sometimes there are options for large sizes, reaching 18.1x6.1 meters. And the billboard installed on the roof of one of the football clubs in England, the size of which was 86.5x25 meters, was recognized as the largest shield in history.
Billboard types
Now you need to figure out what billboards are. Main varieties:
- One-, two-, three-, four-sided. The design of a billboard can combine several surfaces on which different advertisements are placed. As a rule, one- and two-way options come across on ordinary sections of the road, and three- and four-way options at intersections. In small towns, four-sided shields are extremely rare, but in the capitals their number is quite large. Side "A" is usually directed towards the main flow of people, and side "B", respectively, is placed on reverse side the same shield.
- Collapsible and non-collapsible. There are standard shields that stand separately, and there are options whose information field consists exclusively of trihedral prisms, the rotation of which by 120 degrees allows you to see a different image, and when full cycle in 360 degrees you can observe a threefold change of information.
- Digital format. Digital billboards are also gaining popularity, with the help of which you can play videos, and not just show one image. In addition, there are billboards that use interactive and holographic images, but they are easiest to find in entertainment centers.
Billboard production
The process of creating a billboard itself takes about two to three weeks. Posters with a standard image are made using the typographic method, but for non-standard creation they use already three-dimensional technologies, elements that protrude beyond the borders of the advertising field, as well as special lighting.
Posters are printed on banner fabric, the strength of which may vary. The life of the thinnest fabric can be about 2-3 months. It is worth noting that climatic conditions have a good effect on the operating time, so if the ordered advertisement is quickly washed off due to continuous rain, then the manufacturer cannot be blamed for this.
Advertising cost
If you order a full color print on vinyl film, the density of which reaches 150 dpi, then its cost will vary between $ 20-25 per square meter. shield co standard size 3x6 meters and a leg height of 4 meters can cost the customer about 30-35 thousand rubles. And placement of only one surface will cost 100-250 dollars per month (depending on the area of placement).
Billboards are structures with two working surfaces designed for installation along highways located between large settlements and on municipal roads.
"MARIS-M" is one of the largest companies, ready to provide you with its own network of carriers. Among them are billboards (Moscow region, Shchelkovo, Maloye Moscow ring, Lyubertsy, Balashikha, Mytishchi, other regional cities, as well as federal highways). Full list Our facilities are shown in the table below. How billboard advertising cost in each specific place, you can find out by calling our phones
The term "Billboard" originated in the United States when the streets began to use wooden structures("board"), with ads ("bills") attached to them.
In our country, billboards appeared at the end of the 20th century, gradually becoming one of the most popular types of promotion of goods and services. For accommodation billboard advertisements Russia alone spends much more than $3.5 billion a year.
The cost of advertising on 3x6 billboards is quite democratic. With a focus on participants traffic: drivers of vehicles, passengers and pedestrians, in order to attract their attention, the rental of billboards is extremely beneficial in places where the speed of automobile and passenger traffic decreases.
- unilateral;
- bilateral;
- with three to four advertising sides.
Prices for the placement of 3x6 billboards and for their production depend on the wishes of the customer. The cost of advertising on banners is individual in each case. The posted image can be static or dynamic and moving. The use of changing elements reduces the cost, increases the attractiveness for business. Such designs include: roller displays, prismavision (prisms with three equal sides - faces that rotate).
There are also various visual effects, combination with other media (use of three-dimensional letters), holographic and interactive images, elements that go beyond the advertising fields are used.
In the manufacture, special galvanized steel or plywood is used and treated with a special compound that protects all structural elements from external adverse effects. Banner is used for printing.
The service life depends on the materials used and the professionalism of execution. Both the print quality and the type of banner fabric are important here, which are selected in accordance with weather and climatic conditions. Special attention given different options external and internal lighting.
| The cost of advertising on Billboards 3x6 | |
| Billboards 3x6 |
|
| City | Price |
| Shields 3x6 - Zheleznodorozhny | from 25000 rubles |
| Shields 3x6 - Yegorievsk | from 22000 rubles |
| Shields 3x6 - Ivanteevka | from 24000 rubles |
| Shields 3x6 - Wedge | from 25000 rubles |
|
Shields 3x6 - Lyubertsy |
from 31500 rubles |
| Shields 3x6 - Mytishchi | from 25000 rubles |
| Shields 3x6 - Noginsk | from 30000 rubles |
| Shields 3x6 - Pavlovsky-Posad | from 23500 rubles |
| Shields 3x6 - Veil | from 17500 rubles |
| Shields 3x6 - Pushkino | from 22000 rubles |
| Shields 3x6 - Serpukhov | from 23500 rubles |
| Shields 3x6 - Shchyolkovo | from 21500 rubles |
| Shields 3x6 - Elektrostal | from 28500 rubles |
| Billboards 3x6 |
|
| Highway | Price |
| Shields 3x6 - Gorky | from 30000 rubles |
| Shields 3x6 - Dmitrovskoe Shosse | from 23500 rubles |
| Shields 3x6 - Egoryevskoye | from 21500 rubles |
| Shields 3x6 - Leningradskoe | from 19200 rubles |
| Shields 3x6 - a / d Aniskino-Monino | from 13500 rubles |
| Shields 3x6 - Novoryazanskoe | from 37000 rubles |
| Shields 3x6 - road Oseevo-Nikiforovo-M.Ozera | from 13500 rubles |
| Shields 3x6 - Ostashkovskoe | from 25000 rubles |
| Shields 3x6 - Pyatnitskoe | from 28000 rubles |
| Shields 3x6 - Starokashirskoe | from 31000 rubles |
| Shields 3x6 - Schelkovskoye | from 35000 rubles |
| Shields 3x6 - Yaroslavl Highway | from 30000 rubles |
The MARIS-M company invites you to familiarize yourself with the targeted program: rental of boards in Moscow and the Moscow region.